ezypay.com
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Ezypay: The Unsung Hero of APAC Subscription Billing
A $12M revenue machine quietly powering recurring payments across Asia Pacific
While fintech headlines scream about billion-dollar valuations, Ezypay is executing a different playbook: building a $12.2M revenue business as the dominant subscription payments specialist in Asia Pacific. This isn't a startup burning cash—it's a cash-flow-positive machine solving the unsexy but critical problem of recurring billing in a fragmented regulatory landscape.
"Ezypay doesn't need to shout. With 50% direct traffic, their customers are already sold—they're just coming back to pay."
The APAC Subscription Moat
The raw numbers tell a story of focused execution: 77,412 monthly visits with half coming directly to their domain. That's not SEO wizardry—that's brand recognition. Their keyword strategy reveals their playbook: they own 'ezypay' (990 monthly searches) and dominate niche verticals like 'ezypay crunch fitness' and 'ezypay pci dss'. They're not competing for generic 'payment processing' terms; they're embedding themselves into specific business ecosystems where subscription billing is a core pain point.
Enterprise-Grade, SMB-Friendly
With 84 employees generating $12.2M in revenue, that's approximately $145K per employee—healthy efficiency for a payments company. The leadership team composition (Head of Compliance, Head of Partner Solutions, Head Growth) signals they've cracked the code on scaling without sacrificing the regulatory moats that protect payment businesses. Marie Vellin as Head of Compliance isn't a checkbox hire—it's a strategic weapon in Asia Pacific's complex multi-jurisdictional payments landscape.
The tech stack is pragmatic, not flashy: jQuery, Bootstrap, Tailwind CSS. This isn't a company wasting money on bleeding-edge frontend frameworks. They're building tools that work, load fast, and serve businesses that care more about payment reliability than design awards. Hotjar and Google Analytics show they're obsessively optimizing conversion—every pixel matters when you're converting payment volume.
- Direct traffic dominance (50%) proves product-market fit in subscription billing
- Niche keyword strategy: owns vertical-specific payment terms, not generic search
- Regulatory-first approach: Head of Compliance is C-suite, not an afterthought
- Efficient unit economics: $145K revenue per employee in a low-margin industry
The Quiet Giant of APAC Subscriptions
Ezypay is building a payment infrastructure monopoly in Asia Pacific—one recurring bill at a time. They don't need to be the biggest; they just need to be the most reliable. And with 50% direct traffic, they already are.
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Subscription Payments & Direct Debit Solutions | Ezypay
Ezypay is the leading subscription payments and direct debit provider in Asia Pacific, helping businesses of all sizes power their regular billing.
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Reviews (4)
Most dishonest company in Australia
This company are about as close to organised crime as you could possible imagine. They have been charging me a 100% missed payment fine due to an expired card being on file, in additional to my current ban details. The scam is they try the expired card first and if that doesnt work, they charge a 100% "missed payment fee" to my bank account the following day. Quite genius really and of course, all squared off in their terms and conditions.
Avoid Ezypay – Dated System, High Fees, Poor Service
My business used Ezypay for years and experienced ongoing issues that were never addressed, despite providing extensive feedback. Their system is outdated and restrictive, with limited customisation. They charge excessive fees, including $16.39 for a failed payment (plus further $16.89 for any retry fails), and a “load fee” just to add a new customer. Even worse, despite repeatedly requesting failed real-time payment notifications so we could chase payments, these were never provided, meaning we often ended up paying the fees ourselves when customers didn’t pay. Customer service is slow, unhelpful, and robotic—not just for us, but also for our customers. On multiple occasions when our clients contacted Ezypay directly to make changes to their accounts, the process was handled poorly. This reflected badly on our business and caused unnecessary frustration for our customers. Even now, months after we stopped using them, they refuse to cancel our account without charging an exit fee—making the process unnecessarily difficult. Since switching to Stripe, the difference has been night and day. Stripe offers a modern, accurate, fully customisable platform with no failed transaction fees, smart payment retries, instant notifications, and outstanding 24/7 support. We regret not switching sooner. I strongly recommend avoiding Ezypay and using Stripe instead.
Hi Kirstie, Thank you for taking the time to share your feedback, and we’re truly sorry to hear about your experience. As we never want to have one of our customers feeling unsupported. We will go away and review your specific case to understand what we could have done better and address any gaps moving forward. Where needed, we’ll also provide relevant feedback internally to improve our processes. Kind regards, Ezypay
Criminal behavior. This company is the WORST
Criminal behavior. Any business using this company should be ashamed. They decided to take membership payments on a day prior to what we set up. Charging as and when they like. I was charged $10 when they decided to charge on a day not set up for payment. They are crooks and acting on a Criminal dishonest way. STAY AWSY FROM THIS COMPANY IF YOU WANT TO KEEP CLIENTS. Im.in the process of a Commerce Commission case in NZ and a disputes tribunal case. It's not the $10 it's the Criminal behavior behind this company that MUST BE STOPPED. You cheated the wrong person. Patrice New Zealand
Hi Patrice, thanks for sharing your feedback. We'd like to take the chance to reply to your review with some information which might provide more context. Ezypay is a third-party payment provider. Ezypay were contracted by your billing merchant to process payments on their behalf. Any fees or policies are set directly by your billing merchant and not by Ezypay. We suggest you reach out to your billing merchant for more details on fees. Hope this helps explain the situation. If you have any billing-related questions, please feel free to contact our support team. You can reach us via phone (1300 652 825) or email ([email protected]). Thanks, Team Ezypay
Expired saved card fees
$6 fee for my card being expired a year after I added it to the app in question. Nothing but daylight robbery, disgusting company.
Hi, thanks for sharing your feedback. We'd like to take the chance to reply to your review with some information which might provide more context. Ezypay is a third-party payment provider. Ezypay were contracted by your billing merchant to process payments on their behalf. Any fees or policies are set directly by your billing merchant and not by Ezypay. We suggest you reach out to your billing merchant for more details on fees. Hope this helps explain the situation. If you have any billing-related questions, please feel free to contact our support team. You can reach us via phone (1300 652 825) or email ([email protected]). Thanks, Team Ezypay
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About ezypay.com
Ezypay is the leading subscription payments and direct debit provider in Asia Pacific, helping businesses of all sizes power their regular billing.
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Technology Stack
ezypay.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Crazy Egg, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
ezypay.com receives approximately 77.4K monthly visitors and ranks #351,603 globally. The website has a bounce rate of 35% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:05 on the site.
The majority of ezypay.com's traffic comes from undefined, undefined, .
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