ezyschooling.com
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Ezyschooling: India's School Admission Juggernaut
How a 57-person team is capturing 339K monthly visits and $9.2M in revenue.
In India's hyper-competitive school admission landscape, parents face a maze of opaque processes and conflicting information. Ezyschooling isn't just navigating this chaos—it's building the map. With 339,000 monthly visits and a lean team of 57, they've turned a fragmented market into a $9.2M revenue engine.
"They're not selling school listings—they're selling admission certainty in a market where demand vastly outstrips supply."
The Parent-First Strategy
While competitors focus on school partnerships, Ezyschooling's 92% traffic concentration in India reveals a laser focus on the parent journey. Their top keywords like 'how to apply to first standard in delhi' (270 monthly searches) and 'good schools in gurgaon sector 21' (310 searches) show they're capturing intent at the earliest decision stages—not just the final application.
The SEO Moat
With 19,729 backlinks and 79% organic traffic, Ezyschooling has built a defensible content moat. They dominate hyper-local searches ('schools in pitampura', 'saraswati vihar to heritage school') that national competitors ignore. This isn't accidental—it's a deliberate strategy to own the long tail of India's school admission queries, one neighborhood at a time.
The technology stack tells its own story: Tailwind CSS, Bootstrap, and Ant Design suggest a focus on rapid iteration and mobile-first experiences. But the real magic is in their data layer—Google Analytics, Tag Manager, and Clarity work together to optimize the conversion funnel from search to application. Every click is tracked, every drop-off analyzed.
- Hyper-local SEO dominance: They rank for neighborhood-specific searches that bigger players overlook
- AI-powered matching: Their 'AI recommendations' promise to cut through the noise of 1000+ schools in major metros
- Zero-cost entry: Free expert counseling removes the barrier for anxious parents
- Vertical integration: From search to application, they own the entire admission funnel
The Unbundling of School Admissions
Ezyschooling is proving that in India's education market, the most valuable company isn't the one with the most schools—it's the one that solves the most anxiety for parents. With $9.2M in revenue from just 57 employees, they're a blueprint for capital-efficient marketplace building in emerging markets.
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Ezyschooling: Find the Right School for Your Child
India’s leading school admission platform, helping parents search, compare & apply to the right schools with our free expert counseling & AI recommendations.
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About ezyschooling.com
India’s leading school admission platform, helping parents search, compare & apply to the right schools with our free expert counseling & AI recommendations.
Company Overview
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Technology Stack
ezyschooling.com uses 15 technologies across their website including Google Fonts, DoubleClick Floodlight, Google Ads, Clarity, Google Tag Manager, and more.
Fonts
Google Fonts
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
ezyschooling.com receives approximately 339.4K monthly visitors and ranks #116,619 globally. The website has a bounce rate of 29% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:31 on the site.
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