In the crowded veterinary software market, ezyVet isn't just competing—it's building an unassailable fortress. While competitors fight for SEO scraps, ezyVet commands a staggering 79% direct traffic share, a metric that signals something far more valuable than market share: habit.

"ezyVet doesn't just have users; it has a captive audience that types their domain directly into the browser—a signal of deep workflow integration that SEO metrics can't measure."

The keyword data reveals a fascinating dual strategy. While 'ezyvet' and 'ezyvet login' dominate their branded traffic (1,970 and 4,180 monthly volumes respectively), the presence of 'vetcove' (24,560 volume) in their analytics suggests they are actively monitoring competitive intelligence or have integration points. It shows a company that knows exactly where the market is moving.

• The 'Login' Habit: High volume for 'ezyvet login' indicates daily active usage, the holy grail of retention.
• The London Advantage: UK-based support isn't just a feature; it's a compliance and trust signal for a regulated industry.
• The Tech Stack: Using jQuery and Bootstrap alongside modern tools like Tailwind suggests a legacy codebase that is being modernized in layers—a common scaling challenge.