fabercastell.com
Get leads like Fabercastell — and thousands more
Build targeted lists by tech stack, traffic, and more
Faber-Castell: The Art Giant's Digital Paradox
A 260-year-old heritage brand navigating the modern e-commerce landscape
Faber-Castell isn't just selling pencils; it's selling a 260-year-old legacy of craftsmanship into a digital-first world. While their physical products are legendary, their digital footprint reveals a fascinating tension between heritage and modern e-commerce demands.
"Their search dominance isn't about selling; it's about giving away what they sell for free."
The Coloring Page Funnel
With 120K monthly visits, Faber-Castell's traffic is driven not by product pages, but by content. 'Coloring pages' (169K monthly volume) is their top keyword, dwarfing their own brand search (54K). They've built a massive top-of-funnel audience seeking free downloads, not premium art supplies. This is a brilliant awareness play, but the conversion metrics to paid products remain their critical challenge.
The Audience Mismatch
The data reveals a stark demographic blind spot. With 62.5% of traffic marked as 'undefined' country, their analytics are likely under-reporting or capturing a fragmented global audience. The brand's core US traffic is likely strong, but the digital footprint is diluted. Their social presence is solid (Instagram, TikTok), but the conversion from social engagement to cart is unmeasured and likely low.
The tech stack tells a story of a modernized but complex digital infrastructure. Using Tailwind CSS and Bootstrap alongside jQuery suggests a legacy codebase being modernized piecemeal. The presence of Owl Carousel and Flickity indicates heavy visual merchandising, yet the lack of sophisticated tracking (only Google Analytics) hints at under-utilized data capabilities. For a company with $7.5M revenue and 195 employees, the digital operation feels lean—perhaps too lean for the opportunity.
- Heritage brand leverage: 260 years of trust translates to direct traffic (33%)
- Content-led acquisition: Free coloring pages drive 58% of traffic organically
- Under-monetized audience: High traffic volume (120K) vs. modest revenue ($7.5M) suggests low conversion rates
- Social proof: Strong presence across TikTok, Instagram, YouTube with active engagement
The Untapped Digital Potential
A heritage brand sitting on a content goldmine that isn't fully converting to commerce
What tech stack does Fabercastell use?
How much traffic does Fabercastell get?
Traffic & Engagement
Traffic Sources
Where is Fabercastell's audience located?
What keywords does Fabercastell rank for?
5 keywordsHow is Fabercastell's SEO?
Open Graph Image
http://fabercastell.com/cdn/shop/files/FC_Cart_Logo.jpg?v=1642784984
Meta Tags
Faber-Castell: Art Supplies, Markers & Pencils for Drawing & Sketching – Faber-Castell USA
Elevate your artistic experience with Faber-Castell's premium art supplies. Explore a range of markers, colored pencils, watercolors and craft kits for drawing and journaling. Unleash your creativity with trusted art & craft products. Shop now for unparalleled quality and inspiration.
H1 Tags
Schema Types
What is Fabercastell's revenue?
Who competes with Fabercastell?
Who works at Fabercastell?
Loading leads...
What do customers think of Fabercastell?
Faber-Castell
Categories
Activity & Engagement
Contact Information
Reviews (3)
Better than Mount Blanc
I bought the Faber Castell e motion fountain pen and was very impressed with it. I have had the pen for a year and it has never failed me. Pen fanatics will say Mount Blanc is the top dog but having used both I found the e motion to be far superior and also to be a reasonable price, costing a fraction of the cost of a Mont Blanc.
Best service ever experienced
I had bought three fountain pens and decided to get the nibs changed to F and M. The job was done super fast and accompanied by some pencils for free. Top service. Like this the customer relationship is guaranteed to last for ever.
Faber Castell Stationery durable
love their stationery especially their markers and pens will recommend anyone to purchase their items last long and durable ❤❤❤❤❤❤👍👍👍👍👍👍👍5 stars ⭐⭐⭐⭐⭐
Frequently Asked Questions about Fabercastell
What is Fabercastell's Revenue?
What does Fabercastell do?
How fast is Fabercastell growing?
What technologies does Fabercastell use?
Who are Fabercastell's competitors?
What do customers think of Fabercastell?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Fabercastell?
Contact Information
Export fabercastell.com Data
Download the complete tech stack, analytics, leads, and company data for fabercastell.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About fabercastell.com
Elevate your artistic experience with Faber-Castell's premium art supplies. Explore a range of markers, colored pencils, watercolors and craft kits for drawing and journaling. Unleash your creativity with trusted art & craft products. Shop now for unparalleled quality and inspiration.
Company Overview
fabercastell.com Social Media
Contact fabercastell.com
Email Addresses
Phone Numbers
Technology Stack
fabercastell.com uses 25 technologies across their website including Vimeo, hCaptcha, HSTS, Sentry, and more.
Video
Vimeo
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
fabercastell.com receives approximately 120.9K monthly visitors and ranks #298,706 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:51 on the site.
The majority of fabercastell.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is fabercastell.com?
What technologies does fabercastell.com use?
How do I contact fabercastell.com?
What are fabercastell.com's social media accounts?
Is fabercastell.com hiring?
How popular is fabercastell.com?
Related Searches
This page provides publicly available information about fabercastell.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fabercastell.com directly at https://fabercastell.com.