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Fable: The Social App for Bookworms
Analyzing the $14.5M revenue app that's turning reading into a social network
In a world dominated by TikTok and Netflix, Fable is betting that the future of entertainment is slower, deeper, and communal. With 64 employees and $14.5M in revenue, this isn't just another book club—it's a social infrastructure for the digital age.
"Fable isn't competing with Goodreads—it's building the Spotify for book clubs, where community and consumption merge into one seamless experience."
The Community Flywheel
With 46% direct traffic, Fable has achieved something rare: a loyal, returning user base that doesn't rely on search. This suggests they've cracked the code on community-driven retention. Users aren't just consuming content—they're organizing, discussing, and creating rituals around books and TV shows.
The Growth Engine
Organic search accounts for 41% of traffic, but the real story is in the keywords. 'Fable' alone drives 169K monthly searches—more than their entire revenue base suggests. This indicates strong brand recognition and a product that's becoming synonymous with social reading. The 1,140 monthly searches for 'fable reading app' shows they're capturing intent at the bottom of the funnel.
The tech stack tells a story of modern web development: Tailwind CSS, PWA, and Google Tag Manager suggest a lean, agile engineering team. But the real innovation is in the social architecture. By integrating with TikTok, YouTube, and Instagram, Fable isn't just a reading app—it's a cross-platform social layer for media consumption.
- Revenue per employee: ~$226K (efficient for a consumer app)
- Trustpilot score of 3.6/5 with only 1 review—early days for public sentiment
- Top keywords show strong brand search dominance over category terms
- Social presence across 5 platforms suggests omnichannel community building
The Verdict: A Category Winner in the Making
Fable has built a defensible moat through community-first design and strong brand equity. The question isn't if they'll scale—it's how fast.
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Fable: The social app for bookworms and bingewatchers
Download the app to discover, organize, and discuss books and TV with a community of like-minded fans!
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Reviews (1)
Fable is a very unique app
Fable is a very unique app, its both an online bookstore and a social app, a bit like goodreads except it's also for TV series. While I haven't joined many communities, its becoming my go to app for tracking my reading progress and it works very intuitively. Very happy with it.
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About fable.co
Download the app to discover, organize, and discuss books and TV with a community of like-minded fans!
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Technology Stack
fable.co uses 18 technologies across their website including Google Fonts, HSTS, Sentry, and more.
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Traffic & Audience
fable.co receives approximately 673.7K monthly visitors and ranks #65,984 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:35 on the site.
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