While tech startups chase viral growth, Fabral quietly commands a $76.3M empire in metal roofing with just 216 employees. This isn't a SaaS company—it's a manufacturing powerhouse where 47% of traffic comes directly to their domain, proving brand loyalty in an industry that runs on specs and steel.

"When your direct traffic beats organic search, you're not selling products—you're building institutional memory."

Their tech stack reveals a company that's modern but not bleeding-edge. jQuery and Bootstrap suggest legacy codebases, while Tailwind CSS and Hotjar show they're incrementally modernizing. The lack of structured data and the 'undefined' country traffic (100%) suggests either tracking issues or a primarily US-focused operation with global brand confusion. For a company this size, that's not a bug—it's a feature. They're not trying to be global; they're trying to be indispensable in their verticals.

• Dennis Merino (President & CEO) leads a 216-person team with a flat structure—Director-level roles in manufacturing, sales, and customer experience report directly to the top
• No funding, no VC pressure: this is a bootstrapped or privately held operation that answers to customers, not investors
• Their social presence is minimal—Facebook and LinkedIn only, no Twitter/X, no Instagram. In B2B industrial, they're playing the long game, not the attention game