fabri-kal.com redirects to Novolex.com, but this isn't just a website quirk—it's a deliberate corporate strategy. With 660 employees and $35M in revenue, Fabri-Kal operates as a ghost brand, leveraging parent company infrastructure while maintaining its own identity in the sustainable packaging space.

"When a B2B packaging company has zero measurable traffic, it's not failing—it's succeeding at enterprise sales."

The tech stack reveals a company that's modern but pragmatic. They use Tailwind CSS, Bootstrap, and Ant Design—frameworks that prioritize speed and maintainability over flashy innovation. Google Analytics and Tag Manager are present but likely track minimal activity since most conversions happen offline. Cloudflare provides the security layer expected by enterprise clients who need reliability over viral traffic.

• 660 employees generate $35M revenue = ~$53K per employee (indicative of manufacturing, not software)
• No Trustpilot presence = they don't sell to consumers directly
• Social profiles point to Novolex, not Fabri-Kal = brand consolidation strategy
• Key people listed are all operations-focused: HR, tooling, project management, safety