9:41
facio.com.br
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facio.com.br

17 technologies
VerifiedGrowingVisit2.4M/mo$2M3417 Tech5 Leads
Deep Dive

Facio: The Brazilian Salary Advance Giant

How a 34-person team built a $2.1M revenue fintech serving 2.4M monthly visitors

In a market dominated by banks and traditional lenders, Facio carved out a niche by solving a simple but massive problem: Brazilians waiting weeks for their paychecks. With just 34 employees, they've built a financial bridge that 2.4 million people cross every single month.

2.4M
monthly visits
$2.1M
annual revenue
34
employees
42%
direct traffic

"Facio isn't a bank—it's a financial timing solution that monetizes impatience at scale."

The Traffic Paradox

With 2.4M monthly visits but only 37% coming from organic search, Facio's traffic is unusually direct-heavy for a fintech. This suggests powerful brand recall and word-of-mouth growth. Their top keyword 'facio' alone drives 9,470 monthly searches—people aren't discovering them; they're seeking them out.

The Real Product

Facio's genius is in the positioning. They don't sell 'loans'—they sell 'salary anticipation.' This psychological framing reduces friction for users who fear debt. Their tech stack (Tailwind, Bootstrap, PWA) is deliberately lightweight, prioritizing speed and accessibility for users on mobile devices in emerging markets.

The company's keyword strategy reveals their true positioning: they rank for 'emprestimo para negativado' (loans for negative credit) and 'supersim'—a competitor's brand name. This isn't accidental. They're capturing intent from users who've been rejected elsewhere, positioning themselves as the alternative when traditional lending fails.

  • Lean operations: 34 people generating $62k revenue per employee
  • Direct traffic dominance: 42% vs 37% organic—unusually high for fintech
  • Social proof: Active Facebook, LinkedIn, Instagram presence with 615k+ Facebook followers
  • Tech simplicity: PWA-first approach prioritizes accessibility over features
No visible funding rounds (bootstrapped or undisclosed)
Profitable revenue model with $2.1M on small team
Limited global reach (98.5% traffic from undefined country)
Strong brand equity (direct traffic > organic)
No Trustpilot presence or public reviews
Niche focus on salary anticipation vs. general lending

Facio is a blueprint for lean fintech

They prove you don't need massive scale or VC funding to build a $2M+ revenue business solving one specific financial timing problem in emerging markets.

What tech stack does Facio use?

31 detected
Web Standards2
UI Libraries1
Frontend Frameworks1
Tracking & Analytics14
F
Facebook Pixel
T
TikTok Pixel
G
Google Tag Manager
G
Google Tag Manager
G
Google Static
A
Amplitude
T
TikTok Pixel
F
Facebook Pixel
G
Google DoubleClick
G
Google Ads
G
Google Analytics
A
Analytics Service
F
Facebook
G
Google APIs

How much traffic does Facio get?

Traffic & Engagement

2.4M
Monthly Visits
2.7
Pages/Visit
0:45
Avg. Duration
16%
Bounce Rate
Monthly Traffic Trend+17%
2.1M
Oct 2025
Oct
2.0M
Nov 2025
Nov
2.4M
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
42%
Social
1%
Referrals
20%
Email
0%
Paid
1%

Where is Facio's audience located?

🌍98.5%
🌍0.9%
🌍0.5%
🌍0.1%
🌍0.0%

What keywords does Facio rank for?

5 keywords
1facio9.5K vol$1.32
2emprestimo35.4K vol$0.43
3emprestimo pessoal34.8K vol$0.38
4empréstimo para negativado7.4K vol$0.23
5supersim34.8K vol$0.04

How is Facio's SEO?

Open Graph Image

OG Image preview
og:image

https://www.facio.com.br/sharing-images/anteciapcao-debito.jpg

Meta Tags

title22 chars

Antecipação de salário

description53 chars

Antecipe seu salário e pague quando receber novamente

languagePT-BR

Who works at Facio?

Loading leads...

What do customers think of Facio?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Facio

What is Facio's Revenue?
Facio generates approximately $2M in annual revenue. With 34 employees, that's $60,529 per employee.
What does Facio do?
Antecipe seu salário e pague quando receber novamente
How fast is Facio growing?
Facio employee count has changed by 17% year over year.
What technologies does Facio use?
Facio uses 17 technologies across their website including Fonts, Cloud & Hosting, Advertising. Key technologies include Google Fonts, Amazon S3, Amazon Web Services, DoubleClick Floodlight, TikTok Pixel.
Who are Facio's competitors?
Facio's main competitors include Plano, Serasa, Vale Presente, Ame Digital, Jeitto. These companies operate in similar markets and compete for the same customer base.

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How to contact Facio?

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About facio.com.br

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Company Overview

facio.com.br
Website
finance
Industry
#24,738
Global Rank
2.4M
Monthly Visitors
17
Technologies
5+
Employees

Contact facio.com.br

Technology Stack

facio.com.br uses 17 technologies across their website including Google Fonts, Amazon S3, Amazon Web Services, DoubleClick Floodlight, TikTok Pixel, and more.

Fonts

Google Fonts

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel

Analytics & Marketing

Amplitude, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

UI Libraries

Material UI

Traffic & Audience

2.4M
Monthly Visits
16%
Bounce Rate
2.7
Pages/Visit
0:45
Avg. Duration

facio.com.br receives approximately 2.4M monthly visitors and ranks #24,738 globally. The website has a bounce rate of 16% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:45 on the site.

The majority of facio.com.br's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is facio.com.br?
Antecipe seu salário e pague quando receber novamente
What technologies does facio.com.br use?
facio.com.br uses 17 technologies including Google Fonts, Amazon S3, Amazon Web Services, AWS CloudFront, and 11 more. View the full tech stack analysis above.
What are facio.com.br's social media accounts?
facio.com.br is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is facio.com.br?
facio.com.br receives approximately 2.4M monthly visitors and ranks #24,738 globally. Traffic is growing by 18.8% month-over-month.

Related Searches

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This page provides publicly available information about facio.com.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit facio.com.br directly at https://facio.com.br.