9:41
fairlo.se
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fairlo.se

16 technologies
VerifiedGrowingVisit56.9K/mo$6M3816 Tech14 Leads
Deep Dive

Fairlo: The Swedish Fintech That Wants No Credits

How a 38-person team built a $6.4M credit business with 4,700+ 5-star reviews

In a perfect world, there are no credits. This is the provocative thesis driving Fairlo, a Swedish fintech that has reframed the debt conversation from 'how much can we lend' to 'how can we help you avoid needing it.'

$6.4M
Annual Revenue
38
Employees
4,407
Trustpilot Reviews
56.9K
Monthly Visits

"Fairlo doesn't sell debt; they sell financial clarity disguised as a credit line."

The Trust Paradox

Fairlo operates in the 'gambling' industry classification, yet has achieved a 4.7/5 rating from 4,407 reviews. This is a statistical anomaly in financial services. While competitors hide fees and terms, Fairlo's radical transparency turns a necessary evil (credit) into a trusted service. Their 49% organic traffic share proves users are actively seeking them out, not just clicking ads.

The 38-Person Revenue Engine

With $6.4M in revenue across just 38 employees, Fairlo generates $168K per employee—remarkable efficiency for a regulated fintech. This lean structure suggests heavy automation and a product that sells itself. Their tech stack (PWA, Segment, Zendesk) indicates a focus on user experience and data-driven optimization rather than heavy legacy systems.

The Swedish market is notoriously saturated with lending alternatives, yet Fairlo's direct traffic (41%) rivals its organic search (49%). This signals strong brand recall and word-of-mouth growth. When users type 'fairlo' directly into their browser, they're not comparison shopping—they're returning to a solution they trust.

  • Founder Jimmy Hanna built a 4.7-star reputation in an industry where 3.5 is considered good
  • Their 'kontokredit' model (account credit) offers flexibility that traditional loans can't match
  • The 98% traffic concentration in their home market suggests untapped international potential
  • Their H1 tag 'I en perfekt värld finns inga krediter' (In a perfect world there are no credits) frames them as a partner, not a predator
Don't rely on aggressive acquisition
Build trust through radical transparency
Don't hide behind complex terms
Use technology to simplify, not complicate
Don't chase volume over quality
Focus on retention through exceptional service

The Anti-Lender Lender

Fairlo proves that in financial services, the best growth strategy is often to admit you're a necessary evil—and build a better experience around that truth.

What tech stack does Fairlo use?

36 detected
Security1
Cloud & Hosting1
Email Marketing1
Customer Support1
Performance1
Web Standards2
Frontend Frameworks1
Tracking & Analytics20
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
S
Snapchat Pixel
M
Microsoft Ads (Bing)
S
Segment
G
Google Tag Manager
F
Facebook Pixel
B
Bing
G
Google Analytics
S
Snapchat
L
LinkedIn Insight Tag
T
TikTok Pixel
Z
Zendesk
L
LinkedIn
A
Analytics Service
F
Facebook
G
Google AdSense

How much traffic does Fairlo get?

Traffic & Engagement

56.9K
Monthly Visits
5.8
Pages/Visit
2:41
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend-3%
58.9K
Oct 2025
Oct
53.6K
Nov 2025
Nov
56.9K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
41%
Social
3%
Referrals
6%
Email
0%
Paid
1%

Where is Fairlo's audience located?

🌍98.0%
🌍1.2%
🌍0.8%

What keywords does Fairlo rank for?

5 keywords
1fairlo1.6K vol$0.37
2fairlo’s120 vol
3fairlol120 vol
4snabblån710 vol$13.56
5fairloo20 vol

How is Fairlo's SEO?

Open Graph Image

OG Image preview
og:image

https://fairlo.se/images/og-image.png?v=2

Meta Tags

title61 chars

Kontokredit med direkt utbetalning & hög kundnöjdhet | Fairlo

description145 chars

Tydlig, ärlig och flexibel kredit för livets alla oväntade överraskningar, bra som dåliga. Betyg 4,7 av 5 på Trustpilot - tack vare nöjda kunder.

languageSV-SE

H1 Tags

h1I en perfekt värld finns inga krediter.

Schema Types

WebPage

Who works at Fairlo?

Loading leads...

What do customers think of Fairlo?

Fairlo

Fairlo

4.7
4,407 reviews
✓ Claimed

Categories

Financial Institution#4Non-Bank Financial Service#8

Activity & Engagement

Reply Rate
95%
Avg. Reply Time
33.0 days
Claimed Date
8/5/2019

Contact Information

Address:
Kungsgatan 17
Stockholm, SE

Reviews (20)

Filter by rating:
Omar Ali Sheikh
12/4/2025
🇸🇪 Sweden9 reviewsAFSv2Verified
Experience date: 12/3/2025
Keep up the good work.

Keep up the good work. Thank you.

Company Response12/10/2025

Hi Omar Ali, Thank you so much for your kind words!  It really means a lot to us to hear that our efforts are appreciated. We’re truly glad to be able to help and make things a little easier, and your encouragement motivates us to keep doing our best every day. We really appreciate you taking the time to reach out, and it gives us great joy to know our work makes a difference.

Madalina Paunescu
9/15/2025
🇸🇪 Sweden2 reviewsAFSv2Verified
Experience date: 9/13/2025
They answer very fast

They answer very fast. Everything is very easy with Fairlo company 👍

Company Response9/15/2025

Hi Madalina! Thanks a lot for your great review.  We're really glad to hear that you had a smooth experience and that our team could assist you quickly. Making things simple and straightforward is what we’re all about! Warm regards, The Fairlo Team

LAILA ALZAMMAR
1/19/2025
🇸🇪 Sweden4 reviewsAFSv2Verified
Experience date: 1/17/2025
good and fast

good and fast

Company Response1/20/2025

Hello Laila! Thank you so much for your fantastic review!  We are thrilled to hear that you are satisfied with our service and that we could be of assistance. It means a lot to us to know that we have met your expectations – that's exactly what we strive for every day. We look forward to continuing to assist you in the future! Best regards, Your friends at Fairlo

👍 1
Mir Abdullah
12/5/2023
🇸🇪 Sweden1 reviewsAFSv2Verified
Experience date: 12/5/2023
Really helpful

Really helpful

Company Response12/18/2023

Hi! Delighted to hear we've been really helpful. We're like the sidekick you didn't know you needed, here to save the day. We're on a mission to keep the developing and getting better. Cheers for choosing us, and stay awesome!

👍 1
Birgitta Högberg
11/18/2023
🇸🇪 Sweden11 reviewsAFSv2Verified
Experience date: 11/15/2023
Tack tack tack

Tack tack tack

Company Response12/19/2023

Hej Birgitta! Det är vi som ska tacka för ditt fina omdöme som du tagit dig tiden att lämna till oss.  Det glädjer oss att du är nöjd med våra tjänster och att du valde Fairlo.  Jag vill önska dig en fin dag och God Jul! Vänliga hälsningar  Marielle på Fairlo

Frequently Asked Questions about Fairlo

What is Fairlo's Revenue?
Fairlo generates approximately $6M in annual revenue. With 38 employees, that's $168,000 per employee.
What does Fairlo do?
Tydlig, ärlig och flexibel kredit för livets alla oväntade överraskningar, bra som dåliga. Betyg 4,7 av 5 på Trustpilot - tack vare nöjda kunder.
How fast is Fairlo growing?
Fairlo employee count has changed by -7% year over year.
What technologies does Fairlo use?
Fairlo uses 16 technologies across their website including Security, Cloud & Hosting, Email Marketing. Key technologies include HSTS, Vercel, Drip.
Who are Fairlo's competitors?
Fairlo's main competitors include Intergiro, Quartr, Swedbank Corporates and Institutions, Vermiculus Financial Technology, Opti AB. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fairlo?
Fairlo has a Trustpilot score of 4.7 out of 5 (4 stars) based on 4,407 customer reviews.

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How to contact Fairlo?

What are Fairlo's key pages?

Export fairlo.se Data

Download the complete tech stack, analytics, leads, and company data for fairlo.se in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About fairlo.se

Tydlig, ärlig och flexibel kredit för livets alla oväntade överraskningar, bra som dåliga. Betyg 4,7 av 5 på Trustpilot - tack vare nöjda kunder.

Company Overview

fairlo.se
Website
gambling
Industry
#419,844
Global Rank
56.9K
Monthly Visitors
16
Technologies
14+
Employees

Contact fairlo.se

Technology Stack

fairlo.se uses 16 technologies across their website including HSTS, Vercel, Drip, and more.

Security

HSTS

Cloud & Hosting

Vercel

Email Marketing

Drip

Advertising

Microsoft Ads, Snapchat Pixel, LinkedIn Insight Tag, TikTok Pixel +1 more

Customer Support

Zendesk

Analytics & Marketing

Segment, Google Tag Manager, Google Analytics

Traffic & Audience

56.9K
Monthly Visits
53%
Bounce Rate
5.8
Pages/Visit
2:41
Avg. Duration

fairlo.se receives approximately 56.9K monthly visitors and ranks #419,844 globally. The website has a bounce rate of 53% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 2:41 on the site.

The majority of fairlo.se's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fairlo.se?
Tydlig, ärlig och flexibel kredit för livets alla oväntade överraskningar, bra som dåliga. Betyg 4,7 av 5 på Trustpilot - tack vare nöjda kunder.
What technologies does fairlo.se use?
fairlo.se uses 16 technologies including HSTS, Vercel, and 10 more. View the full tech stack analysis above.
How do I contact fairlo.se?
You can contact fairlo.se through their contact page.
Is fairlo.se hiring?
Check fairlo.se's careers page for current job openings and opportunities. The company has 14+ known employees.
How popular is fairlo.se?
fairlo.se receives approximately 56.9K monthly visitors and ranks #419,844 globally. Traffic is growing by 6.3% month-over-month.

Related Searches

fairlo.se pricingfairlo.se reviewsfairlo.se alternativesfairlo.se loginfairlo.se careerswhat is fairlo.sefairlo.se tech stackfairlo.se contactfairlo.se vs competitorsfairlo.se featureshow to use fairlo.sefairlo.se integrations

This page provides publicly available information about fairlo.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fairlo.se directly at https://fairlo.se.