While tech founders obsess over user acquisition costs, Fairtrasa is quietly acquiring acres of regenerative farmland. This isn't another supply chain SaaS—it's a full-stack fruit company with 90 employees and $24.3M in revenue that treats soil health as its core operating system.

"Fairtrasa proves that the most scalable business model isn't always digital—it's regenerative."

• Regenerative agriculture isn't a side project—it's the entire business model
• Social enterprise structure aligns profit with planetary health
• B2B focus means they skip the consumer marketing tax
• 90 employees globally suggests deep operational complexity

The tech stack tells its own story: WordPress for basics, Tailwind and DaisyUI for styling, jQuery for legacy functionality. This isn't a startup burning runway on a custom platform—it's a pragmatic toolchain for a business that ships physical fruit, not code. The absence of structured data and minimal backlinks isn't neglect; it's focus. They're not playing the SEO game because they're winning the real one: supplying organic, fair-trade fruit at scale.