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The Search Engine for Sports Bettors
A tiny 4-person team building a $300k niche search engine in the sports betting data space.
In a market dominated by DraftKings and FanDuel, a 4-person team is quietly building a $300k search engine for the data-obsessed sports bettor. Fanalyze isn't trying to be a sportsbook; it's trying to be the Google for fantasy odds.
"They aren't selling picks; they are selling the search for the right data."
The SEO Playbook
With only 1,037 monthly visits, Fanalyze is playing a long-tail game. Their top keywords—'fantasy odds calculator' (120 volume) and obscure terms like 'lfdodds'—reveal a strategy targeting specific, high-intent queries that big players ignore. It's a classic blue ocean strategy in a red ocean industry.
Tech Stack Efficiency
Fanalyze runs lean. They use jQuery, Bootstrap, and Tailwind CSS—a stack that prioritizes speed over modernity. It’s functional, lightweight, and cheap to maintain. This isn't a VC-backed rocket ship burning cash on React engineers; it's a bootstrapped engine designed to convert specific traffic into subscriptions.
The sports betting market is saturated with sportsbooks, but the 'search' layer remains fragmented. Fanalyze targets the analytical bettor—the user who wants to calculate odds rather than just place a bet. By positioning themselves as a search engine rather than a bookmaker, they avoid regulatory hurdles while monetizing the same audience.
- Micro-niche focus: Targets specific calculators and obscure data points.
- Lean operations: 4 employees generating $300k revenue implies high efficiency.
- Regulatory arbitrage: Operating as a search/info site, not a gambling operator.
- Traffic mix: 61.5% of traffic is undefined (likely direct or dark social), suggesting strong brand recall.
The 'Search' Moat in Sports
Fanalyze proves that in a crowded market, being a tool rather than a destination is a viable, high-margin business model.
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Meta Tags
Fanalyze - Fantasy Sports Search Engine - Sports Betting Search Engine - Sports Search Engine
Fanalyze - Fantasy Sports Search Engine - Sports Betting Search Engine - Sports Search Engine
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About fanalyze.com
Fanalyze - Fantasy Sports Search Engine - Sports Betting Search Engine - Sports Search Engine
Company Overview
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Technology Stack
fanalyze.com uses 14 technologies across their website including Font Awesome, Sentry, Cloudflare, and more.
Fonts
Font Awesome
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
E-commerce & Payments
Chargebee, Stripe
Analytics & Marketing
Segment, Google Analytics
Traffic & Audience
fanalyze.com receives approximately 1.0K monthly visitors and ranks #14,200,128 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of fanalyze.com's traffic comes from undefined, .
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This page provides publicly available information about fanalyze.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fanalyze.com directly at https://fanalyze.com.