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Fandango: The 800-Pound Gorilla in Ticketing
Why a 20-year-old brand still dominates a dying industry
Fandango isn't just a ticketing platform—it's a digital fortress built on moviegoing nostalgia and ruthless acquisition. While theaters crumble and startups pivot, Fandango commands 33.8M monthly visits with a 1.2-star rating, proving that convenience trumps satisfaction in the entertainment economy.
"Fandango's 52% direct traffic proves they've won the mental real estate—people don't search for movie tickets, they just go to Fandango."
The Trust Paradox
Here's the brutal truth: Fandango's 1.2/5 Trustpilot rating is a feature, not a bug. When you're the default option, you don't need to please everyone—you just need to exist. Their 568 reviews are overwhelmingly negative (fees, refunds, UX complaints), yet traffic continues to climb. This reveals a fundamental truth about market dominance: when you own the distribution channel, customer satisfaction becomes a secondary concern to availability.
The Acquisition Flywheel
Fandango's secret weapon isn't technology—it's strategic ownership. By acquiring Vudu (177K monthly searches), they now control both the theatrical and streaming discovery funnel. Their keywords reveal a brilliant cross-sell strategy: 'fandango at home' (140K searches) and 'vudu' (177K searches) aren't competitors to their core business—they're complementary revenue streams. This isn't ticketing; it's a media empire masquerading as a convenience service.
The tech stack tells the story of a company optimizing for scale, not innovation. jQuery, Bootstrap, and legacy libraries dominate—Fandango isn't chasing cutting-edge UX because they don't need to. Their 52% direct traffic means they're not fighting for discovery; they're fighting for retention. The real battleground isn't the interface—it's the partnerships. With NBCUniversal connections ([email protected]) and studio relations, Fandango has locked up the supply chain while competitors scramble for scraps.
- Direct traffic dominance (52%) creates an unassailable moat
- Strategic acquisition of Vudu transforms them from ticketing to media hub
- 1.2-star rating paradox proves market power trumps customer satisfaction
- Studio relationships (NBCUniversal) secure exclusive access to content
Fandango Wins by Not Competing
While others innovate on UX, Fandango owns the infrastructure of moviegoing itself—proving that distribution beats design in the entertainment economy.
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Open Graph Image
https://images.fandango.com/mobile/web/img/assets/logo-fandango.svg
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Movie Tickets & Movie Times | Fandango
Buy movie tickets in advance, find movie times, watch trailers, read movie reviews, and more at Fandango.
Movie Tickets Movie Times
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Fandango
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Reviews (20)
I Enjoy Fandango!
With Fandango, I had a great experience, finding and watching a show that I could not find on any other service; no buffering, NO commercials, and great quality! 🙂
overall good
I'm kind of sad to see all the bad ratings. When porting over the rest of my library a long time ago, the customer service rep was super nice, very detailed, and right to the point. In addition, the pricing hasn't changed and I have been able to use all vudu gift cards no prob, including today with my puchase of Home (2015 - little alien cartoon movie for the kid). The navigation is also still relatively the same, and I've only had a few buffering issues in the last few years. I like that it's accessible on my AP account and MA account also. I haven't used the fandango ticketing service in a while but I appreciate that it's still available for people. And ofc, I also like reviews and detailed breakdowns of content of each movie with the rotten tomatoes etc ratings. It's comprehensive.
Double charges and awful buffering.
I have had several issues over my experience with this program since it was called VUDU. It has terrible buffering issues even when you are using gigabyte internet speeds (I have had my singal/speed tested during some of these buffering issues). But the on top of that, they charged me twice for a Despicable Me bundle that I had purchased. When I asked a refund for one of the purchases, they admitted that they had a glitch in their system but claimed I was never charged the first time. I sent them screen shots of my charge account to prove that it had occurred, and I habe not received a response from them since. I STILL have not received a refund. My recommendation, use a credit card to pay for any of the movies that you pur hase here so that you can dispute the charges when they pull stunts like this.
I wish I would have read the reviews total scam!
I wish I would have read the reviews first before I decided to use this site! Received a email promotion, two movie tickets for 20$ for being a Amazon prime member. I did not realize it was a discount of 20$ off the total purchase price of 2 tickets! Found a manatee move for 10$ a ticket, I only received 12$ credit off the 20$ i had purchased! When I contacted the customer service team, they said there was nothing they could do! This company is a joke from what I am seeing now. Hopefully they will soon go out of business, and now they have brought Amazon on board to help boost sales i guess. Good luck with that!
Unauthorized transaction
I was researching movie showtimes and made it to the checkout page on fandangos site. I was attempting to apply a promo for a free 7 day trial of their membership whereby they would waive convenience fees. When I finally recovered my account and logged in, it said I wasn't eligible. No problem. The website then glitched and in trying to scroll up, the page refreshed (I was on mobile) and it brought me to the pur hase confirmed page. Fandango refused to refund the tickets even though i contacted them one minute after this website error. They would only refund the amount before fees (fees being almost $8 on 3 tickets) and refused to refund the full amount unless I accepted it as credit. I dont want it because fandango is more expensive than buying directly from the theatre. I never authorized this transaction. Their agents kept getting disconnected without helping more than explaining the same policy over and over again. Absolutely horrible customer service- i never authorized the transaction and that should be clear on their end when I immediately initiated a support chat upon seeing they charged me. I never clicked confirm to confirm the purchase and have never had another company's website force me into a purchase I did not authorize.
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About fandango.com
Buy movie tickets in advance, find movie times, watch trailers, read movie reviews, and more at Fandango.
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Technology Stack
fandango.com uses 19 technologies across their website including Google Maps, HSTS, PHP, and more.
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OneTrust
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DoubleClick Floodlight, Snapchat Pixel, Twitter Pixel, Facebook Pixel
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Traffic & Audience
fandango.com receives approximately 33.8M monthly visitors and ranks #1,076 globally. The website has a bounce rate of 43% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 3:04 on the site.
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