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The UN's Food Data Powerhouse
How FAO.org quietly dominates global food policy and data
While tech giants obsess over user growth, the Food and Agriculture Organization of the United Nations quietly commands 3.1 million monthly visits to its digital headquarters. FAO.org isn't just a website—it's the operating system for global food security.
"FAO.org processes more critical global data daily than most Fortune 500 companies process in a quarter."
The Data Gravity Well
With 24.6 million backlinks, FAO.org has built an unshakeable digital moat. The site's 59% organic traffic isn't accidental—it's the result of becoming the canonical source for 'Codex Alimentarius' (637K monthly searches) and 'FAO Stats' (7.9K monthly searches). This isn't just SEO dominance; it's institutional authority baked into search algorithms.
The Silent Workforce
22,568 employees. $300M revenue. Zero venture funding. FAO operates at the scale of a Series D startup but with a mission that spans 130+ countries. Their tech stack—jQuery, Bootstrap, Highcharts—might seem dated, but it's battle-tested for reliability over flash. When you're managing global food systems, uptime beats innovation.
The social media footprint reveals a strategic shift. TikTok (@fao) alongside LinkedIn and Twitter shows FAO isn't just broadcasting to policymakers—they're speaking to Gen Z farmers, climate activists, and the next generation of food systems engineers. The 2 Trustpilot reviews (3.3/5) are almost irrelevant; this organization doesn't compete on customer satisfaction scores.
- Codex Alimentarius is their secret weapon—637K monthly searches make it the world's de facto food standards reference
- FAO Jobs (5.9K monthly searches) reveals their role as a global talent pipeline for food security careers
- Traffic is concentrated in undefined regions (9.3%, 5.7%, 4.2%)—likely a data artifact, but suggests untapped markets
The Unsexy Infrastructure of Civilization
FAO.org proves that when you solve a trillion-dollar problem—global food security—metrics follow mission, not the other way around.
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Open Graph Image
https://www.fao.org/ResourcePackages/FAO/assets/dist/img/FAO-logo.JPG
Meta Tags
Home | Food and Agriculture Organization of the United Nations
FAO Home page.
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FAO
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Reviews (1)
Misleading Hiring Practices
It all began on the 14th of February when I saw a FAO advert on LinkedIn which matched my skills and to which I applied. I was employed at the time, however, was searching for new opportunities and had always dreamed of working for FAO. The advert indicated the duration of the contract was 11 months and although this was not ideal, I proceeded confident in my ability and the possibility of renewal. Several weeks later I was invited to an online interview during which the length of the contract was again specified as 11 months. It went well and several weeks after that on April 15 I was invited for a face-to-face meeting where the length of contract was once again specified as 11 months and the job was offered to me. On May 10, however, I was surprised to receive a contract for a duration of 3 months. It was inferred that this was FAO policy and a formality that all staff members were subjected to. Although I found this strange I accepted. Three months passed and I believe they went well. I accomplished the required tasks of the position, I engaged positively with people within my department, and I did my work with enthusiasm and joy. I did not, however, receive any formal feedback nor was I provided with a Quality Assessment Report. At the end of my contract on August 11th I was led to believe I would be taking a ‘break’ and would be offered a new contract in one month’s time. That month passed and although I made several attempts to contact my manager, I received no reply from them regarding my status. You would think a UN organization like FAO would maintain higher standards and care for their employees but they don't.
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About fao.org
FAO Home page.
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Technology Stack
fao.org uses 20 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
Video
YouTube Embed
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Google Fonts
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PHP
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Framer
CDN
unpkg
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Traffic & Audience
fao.org receives approximately 3.1M monthly visitors and ranks #18,046 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:46 on the site.
The majority of fao.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about fao.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fao.org directly at https://fao.org.