Farmalisto presents a fascinating paradox: a health industry company generating $27.7M in revenue with just 138 employees, yet its public-facing website is a ghost town. This isn't a startup failure; it's a masterclass in B2B dominance where the real action happens far away from public SEO metrics.

"Farmalisto isn't building a public brand; it's building a private empire. The 'under construction' page is a feature, not a bug."

The presence of Bruna Pereira as Head of Marketing & CX is telling. For a company with minimal public footprint, marketing likely focuses on retention, upselling, and relationship management rather than acquisition. The 'Sitio en construcción' (Site under construction) message isn't temporary—it's the permanent state of their public facade, protecting a high-value, low-volume business model.

• Revenue per employee suggests enterprise-level efficiency ($200k/employee)
• Traffic patterns indicate B2B or institutional sales, not B2C
• The 'under construction' page acts as a filter, deterring casual browsers
• Marketing leadership focuses on CX, not acquisition