Forget TikTok influencers and Instagram ads. Farmasi is building a $75M empire on a model older than the internet itself: direct selling. But they’re doing it with a tech stack that would make a Silicon Valley startup jealous.

"They don't just sell products; they sell a business model wrapped in a digital platform."

The tech stack tells a story of modernization. They're running Next.js and Tailwind CSS—technologies used by cutting-edge SaaS companies. This isn't a legacy system clinging to the 90s; it's a platform investing in a seamless user experience for its distributors. They are digitizing the traditional Multi-Level Marketing (MLM) model, removing friction from enrollment, ordering, and commission tracking.

• The 'Beauty. Wellness. Opportunity!!' tagline isn't just marketing—it's a product ladder: start with lipstick, move to supplements, scale through recruitment.
• 8,329 employees on $75M revenue suggests a heavy operational cost structure, likely tied to logistics and compliance for a complex global supply chain.
• The high direct traffic (34%) proves brand stickiness—distributors and customers return directly, bypassing search engines.