moroccanoil.com
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Moroccanoil: The $35M Argan Oil Empire
A deep dive into the luxury hair care giant's digital dominance and brand paradox
Moroccanoil didn't just sell hair products—they sold an entire beauty category into existence. But with a 1.9-star Trustpilot rating and $35M in revenue, their digital empire is built on a fascinating contradiction: mass appeal meets luxury pricing, viral products meet frustrated customers.
"They invented the argan oil hair category, but their customers are still waiting for the category to invent better customer service."
The SEO Moat They Built
With 250,620 backlinks and capturing 56,250 monthly searches for 'moroccanoil' alone, they've built an unassailable brand fortress. When customers search for 'argan oil hair,' Moroccanoil owns the conversation. The 44% organic traffic proves they don't need to buy their audience—they are the audience's destination.
The Trust Paradox
Here's the brutal math: 735 employees, $35M revenue, 700K monthly visitors, and a 1.9-star rating from 121 Trustpilot reviews. This isn't a scaling problem—it's a brand problem. Their product evangelists (the 46% direct traffic) are loyal, but their acquisition funnel leaks trust at every review section.
The company's tech stack reveals their priorities: Swiper for mobile commerce, Tailwind CSS for speed, and Progressive Web Apps for retention. They're investing in the digital experience, but the human experience—customer service, fulfillment, quality control—clearly lags behind. Their 47.7% 'undefined' traffic share suggests a global footprint that's outpacing their infrastructure.
- Domain authority: 250K+ backlinks from beauty publishers and salons
- Brand recall: 56K monthly searches for exact brand name
- Direct traffic: 46% bypass search entirely—pure brand loyalty
- Revenue efficiency: $35M from just 735 employees = $47K revenue per employee
The Verdict: A Brand at Its Inflection Point
Moroccanoil has conquered product discovery and category creation. Their next challenge isn't growth—it's trust. With 700K monthly visitors and a 1.9-star rating, they're sitting on a goldmine of unmet customer expectations. The question isn't whether they'll scale—it's whether they'll survive their own success.
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5 keywordsHow is Moroccanoil's SEO?
Open Graph Image
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Meta Tags
Moroccanoil UK | Global Leader in Argan Oil-Infused Beauty
Moroccanoil Official Site. Creators of the original Moroccanoil Treatment, Moroccanoil offers luxury hair care and body care products.
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Reviews (20)
I love this product
I love this product, I've been usingitvfirva coupleofyears now and wouldn't use anything else, at first I didn't like it as I was usung repair shampoo and conditioner, it made my hair quite dry, but was recommended to use the hydration shampoo and conditioner as I have thick curly hair and I love it. You must make sure you use the correct product for your hair type
I use the original treatment twice a…
I use the original treatment twice a week & am a fan of the finish look it leaves on my hair. My other half uses more products and the Shampoo + Conditioner and is an avid user of the products. The only gripe I would have is that it's not that easy to attain and often is out of stock from the local stockists, We do order online too though deliver takes sometime longer. Overall have infused the products in our regime and results are evident. Eyeing the travel size essentials pack next for an upcoming trip.
I had a positive experience dealing…
I had a positive experience dealing with Moroccanoil. The order & delivery process was quick and easy to use. I made a mistake on the order and I feared a bad outcome based on other's reviews. However the problem was quickly resolved by the 'Customer experience team' and my order arrived quickly with no issues.
Ordered gift set for my mum who always…
Ordered gift set for my mum who always uses Moroccan oil products for her hair. My delivery was never received, it was quickly sorted by Moroccan oil who offered refund or replacement. I opted for replacement as the gift set was a gift. However replacement I received although was all the products I order they were seperate and not in the lovely gift box I had paid for when I ordered. I emailed and was told the gift box was now out of stock so they sent seperate products, I think I should I should have been made aware of this at the time as I would then have opted for a refund instead. So yeah I'm left disappointed as I'm a big believer in you should receive what you ordered and paid for! Delivery does take a while too imo
Bought into this apparently amazing…
Bought into this apparently amazing expensive shampoo & conditioner as I thought it might be the answer to my problem hair, very fine, can be dry and with significant hair loss but won't buy again. At least I tried. It does nothing for me at all
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About moroccanoil.com
Moroccanoil Official Site. Creators of the original Moroccanoil Treatment, Moroccanoil offers luxury hair care and body care products.
Company Overview
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Phone Numbers
Technology Stack
moroccanoil.com uses 25 technologies across their website including AccessiBe, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
moroccanoil.com receives approximately 700.1K monthly visitors and ranks #66,495 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:28 on the site.
The majority of moroccanoil.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about moroccanoil.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit moroccanoil.com directly at https://moroccanoil.com.