farmfoods.co.uk
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Farmfoods: The Frozen Giant
Why a UK freezer chain is quietly winning online
In a world obsessed with fresh and rapid delivery, Farmfoods is the anti-trend that's thriving. With 1.2M monthly visits and a £751M revenue, this UK freezer chain isn't just surviving—it's digitally outpacing many 'modern' competitors.
"Farmfoods proves that in e-commerce, distribution beats disruption. They aren't selling a lifestyle—they're selling bulk frozen goods at scale."
The SEO Powerhouse
Despite a dated tech stack (jQuery, Bootstrap, PHP), Farmfoods captures 24,900 monthly searches for 'farmfoods' alone. Their 51% organic traffic share reveals a strategy built on utility over flash. Users aren't browsing for inspiration—they're searching for specific products, jobs, and vouchers. The site functions as a utility, not a brand experience, and that efficiency drives retention.
The Trust Paradox
Here's the contradiction: 2.6/5 stars on Trustpilot (628 reviews) versus $751M in revenue. This gap tells the story of a captive audience. When you're the dominant freezer chain in undefined regions (96.5% traffic concentration), customer satisfaction becomes secondary to availability. For founders, this is a critical lesson: market dominance can insulate you from poor UX, but it won't last forever.
The social strategy reveals their true audience. Active on TikTok, YouTube, Facebook, and Instagram, they're targeting a demographic that values consistency over novelty. Their content isn't viral—it's functional. Job postings, voucher announcements, and product showcases dominate. This isn't a brand chasing trends; it's a brand serving a specific need with surgical precision.
- Revenue per employee: ~$318K (highly efficient)
- Traffic concentration: 96.5% from undefined markets
- Direct traffic (42%) shows strong brand recall
- Job searches (1,500/mo) indicate high employee churn or growth
The Unsexy Winner
Farmfoods isn't innovating—it's executing. In a market obsessed with disruption, sometimes the most profitable move is to dominate a boring niche with ruthless efficiency.
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Reviews (20)
Again I have had a pleasurable visit to…
Again I have had a pleasurable visit to greenwood avenue hull shop..l am disabled with various problems but the staff are always helpful and friendly especially a relatively new lady Donna..understand my quirky humour and always treats me with respect,as does the rest of the staff..l live just as close to Iceland and Herons but feel the prices ( l am 74) make my decision to shop there easier..many thanks to the staff..Barry Kipling
Hi Barry Thank you for taking the time to let us know about about your recent positive experience in our Greenwood Avenue shop! I have today passed these comments onto the shop team and Donna for their information! Kind regards James Curran
Brilliant customer service
The staff at the Waterloo Road branch in Blackpool are always very friendly and helpful .
Hi Sir/Madam Thank you for your kind comments which I have shared with the team at Blackpool WR! Kind regards James Curran
Great food at amazing prices
I only recently started shopping at Farmfoods and now visit at least monthly to stock up my freezer. Fantastic range of frozen foods- lamb, fish, beef, vegetables etc. Delighted with the ice cream flavors. I regret not discovering this gem of a supermarket sooner. I now highly recommend it to my colleagues, friends and family.
Hi Ayesha Thank you for those kind comments about Farmfoods, and I'm glad you're so delighted with our range of meat and Ice Cream! I have shared your comments with our Commercial team for their information. Kind regards James Curran
Sutton in Ashfield branch is 5 stars…
Sutton in Ashfield branch is 5 stars plus Had to write and say we love this shop every single time myself or a family member calls in they are so pleasant nothing is too trouble directing you to the right section or even helping you with vouchers they are so polite professional and friendly there is even one young man who upsells he does a terrific job for you farnfoods .., never known a shop like it and would travel out my way to get to it . All the food is so reasonably priced and I don’t know why there are moans on here about quality ! Thank you farnfoods we appreciate you .
Hi Sir/Madam Thank you for those lovely words in relation to our Kirkby in Ashfield shop and I have today passed your comments onto the shop team and our senior management team for their information. Kind regards James
Amazing Service
I visited the Horbury Road store in Wakefield and whenever I get served by Paul - he always give the most amazing service, he is the epitome of it. Can’t thank him enough for always brightening my day.
Hi Maira Thank you for taking the time to share those lovely comments about Paul from our Horbury Road shop. I have today passed these comments onto him to ensure that he has seen them! Kind regards James Curran
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About farmfoods.co.uk
Company Overview
farmfoods.co.uk Social Media
Technology Stack
farmfoods.co.uk uses 8 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
Analytics & Marketing
Google Tag Manager
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
farmfoods.co.uk receives approximately 1.2M monthly visitors and ranks #48,498 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:05 on the site.
The majority of farmfoods.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about farmfoods.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit farmfoods.co.uk directly at https://farmfoods.co.uk.