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Farol: The John Deere Titan
A 764-employee, $377M revenue powerhouse dominating agricultural equipment in Central & Southern England
Farol isn't just another dealership; it's the operational backbone of British agriculture. With 764 employees and $377.6M in revenue, this John Deere powerhouse commands the Central & Southern England market with ruthless efficiency.
"Farol proves that in heavy industry, digital presence is secondary to operational scale—and they're winning both games."
The Hidden Scale
With 764 employees, Farol operates at a scale that dwarfs typical regional dealerships. Their $377.6M revenue suggests an average of ~$494K per employee—remarkable for equipment sales. This isn't a mom-and-pop operation; it's a regional industrial institution with the infrastructure to match.
Digital Footprint Paradox
Despite heavy industry roots, Farol maintains a sophisticated digital presence. 58% organic search traffic shows they're discoverable beyond direct queries. Their keyword strategy reveals intent: 'John Deere parts UK' (180 monthly volume) and 'farol thame' (260 volume) demonstrate localized, high-intent traffic capture.
The social strategy is comprehensive—TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram. For a 764-employee equipment dealer, this isn't vanity; it's a calculated B2B2C approach. They're not just selling to farmers; they're building a brand that resonates with equipment operators, maintenance crews, and even golf course managers.
- Dominates Central & Southern England John Deere market
- Global used equipment distribution (not just local)
- Multi-sector approach: Agriculture, Groundcare, Golf & Turf
- Sophisticated social media presence across 6 platforms
- 4.0/5.0 Trustpilot rating with 40 reviews
The Unsexy Giant
Farol proves that in heavy industry, massive operational scale beats digital innovation—every single time. They're not chasing growth; they're maintaining dominance.
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Meta Tags
Farol | John Deere Dealers for Central & Southern England
Main John Deere Agricultural & Groundcare Dealers for Central and Southern England. Used equipment sold throughout UK & worldwide.
Farol.co.uk - Main John Deere Agricultural & Groundcare Dealers
Farol - Main John Deere Agricultural & Groundcare Dealers for Central and Southern England
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Farol Ltd
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Reviews (20)
Can’t speak highly enough of the…
Can’t speak highly enough of the service from John Vockins at Farol, Milton Common. Highly knowledgeable, always helpful and very competitive pricing as a bonus - invaluable resource for us. Thank you!
It’s the people that make the company…
It’s the people that make the company and so far so good .every purchase ive made over ten years have been carried out professionally and to the letter of the agreement on every occasion . No welllllss no buuutttssss. Straight forward in an old fashioned manner I must say we didnt always have a deal. But we always agreed to differ . Great men great company
Thank you so much for the feedback, Richard. We'll be sure to pass this on to the team.
Fantastic service
Fantastic service, fast and easy! Loved the haribo 🥳
I purchased one of their products from…Ebay
The product I purchased developed a fault after 6 months, the Ebay seller said they would exchange it but didn't and Ebay wouldn't do anything as it was over 30 days. I contacted Farol but didn't expect them to help but I was wrong! Graham in their customer service department was marvellous and they performed beyond my expectations - despite the fact that they didn't make the original sale they have provided me with a replacement product which will be more suitable for me, and it was delivered within a few days! If you are looking for high quality products backed with exceptional customer service look no further
Fantastic customer service received…
Fantastic customer service received from Graham at their Newark branch, I ordered a replacement drive belt online and the wrong one was sent, these things happen but what happened next is what makes this company so good to deal with. I called Newark and spoke with Graham who was courteous and very helpful, he arranged to get me the right part and then offered to come to my home 20 miles away after 5pm and personally deliver the part and collect the return ! This is the type of customer service that has all but died out in our country today and I for one really appreciate it and am very grateful, they have made me a Farol customer for life !
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About farol.co.uk
Main John Deere Agricultural & Groundcare Dealers for Central and Southern England. Used equipment sold throughout UK & worldwide.
Company Overview
farol.co.uk Social Media
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Technology Stack
farol.co.uk uses 16 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
Video
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PHP
CMS
Contentful, WordPress
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Cloudflare
Traffic & Audience
farol.co.uk receives approximately 11.7K monthly visitors and ranks #1,589,842 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:18 on the site.
The majority of farol.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about farol.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit farol.co.uk directly at https://farol.co.uk.