9:41
farol.co.uk
Screenshot of farol.co.uk
farol.co.uk favicon

farol.co.uk

16 technologies
VerifiedVisit11.7K/mo$378M76416 Tech25 Leads
Deep Dive

Farol: The John Deere Titan

A 764-employee, $377M revenue powerhouse dominating agricultural equipment in Central & Southern England

Farol isn't just another dealership; it's the operational backbone of British agriculture. With 764 employees and $377.6M in revenue, this John Deere powerhouse commands the Central & Southern England market with ruthless efficiency.

$377.6M
Annual Revenue
764
Employees
58%
Organic Traffic
11,710
Monthly Visits

"Farol proves that in heavy industry, digital presence is secondary to operational scale—and they're winning both games."

The Hidden Scale

With 764 employees, Farol operates at a scale that dwarfs typical regional dealerships. Their $377.6M revenue suggests an average of ~$494K per employee—remarkable for equipment sales. This isn't a mom-and-pop operation; it's a regional industrial institution with the infrastructure to match.

Digital Footprint Paradox

Despite heavy industry roots, Farol maintains a sophisticated digital presence. 58% organic search traffic shows they're discoverable beyond direct queries. Their keyword strategy reveals intent: 'John Deere parts UK' (180 monthly volume) and 'farol thame' (260 volume) demonstrate localized, high-intent traffic capture.

The social strategy is comprehensive—TikTok, Twitter, YouTube, Facebook, LinkedIn, and Instagram. For a 764-employee equipment dealer, this isn't vanity; it's a calculated B2B2C approach. They're not just selling to farmers; they're building a brand that resonates with equipment operators, maintenance crews, and even golf course managers.

  • Dominates Central & Southern England John Deere market
  • Global used equipment distribution (not just local)
  • Multi-sector approach: Agriculture, Groundcare, Golf & Turf
  • Sophisticated social media presence across 6 platforms
  • 4.0/5.0 Trustpilot rating with 40 reviews
No venture funding or external capital
Massive operational scale (764 employees)
Limited digital innovation (tech stack is standard)
Dominant regional market position
Global rank #1.5M (not a digital-first brand)
Multi-channel revenue (new, used, parts, service)

The Unsexy Giant

Farol proves that in heavy industry, massive operational scale beats digital innovation—every single time. They're not chasing growth; they're maintaining dominance.

What tech stack does Farol use?

18 detected
Security1
Programming Languages1
Cloud & Hosting1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Farol get?

Traffic & Engagement

11.7K
Monthly Visits
3.2
Pages/Visit
1:18
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend-38%
18.9K
Oct 2025
Oct
13.0K
Nov 2025
Nov
11.7K
Dec 2025
Dec

Traffic Sources

Search
58%
Direct
34%
Social
1%
Referrals
7%
Email
0%
Paid
1%

Where is Farol's audience located?

🌍76.5%
🌍15.7%
🌍4.5%
🌍3.3%

What keywords does Farol rank for?

5 keywords
1farrols170 vol
2farol13.8K vol$0.21
3farol thame260 vol
4john deere parts uk180 vol
5sweep n fill brush parts90 vol

How is Farol's SEO?

Open Graph Image

OG Image preview
og:image

https://farol.co.uk/wp-content/uploads/2023/10/Farol_Social.png

Meta Tags

title57 chars

Farol | John Deere Dealers for Central & Southern England

description130 chars

Main John Deere Agricultural & Groundcare Dealers for Central and Southern England. Used equipment sold throughout UK & worldwide.

og:title

Farol.co.uk - Main John Deere Agricultural & Groundcare Dealers

og:description

Farol - Main John Deere Agricultural & Groundcare Dealers for Central and Southern England

languageEN-GB

H1 Tags

h1Think Future Think Farol

Schema Types

Unknown

Who works at Farol?

Loading leads...

What do customers think of Farol?

Farol Ltd

Farol Ltd

4.0
40 reviews
✓ Claimed

Categories

Agricultural Product Wholesaler#undefinedLawn Mower Store#undefinedTire Shop#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
4.0 days
Claimed Date
4/30/2018

Contact Information

Address:
Rycote Lane Farm
Thame, GB

Reviews (20)

Filter by rating:
Matthew McNeill
10/22/2025
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 10/22/2025
Can’t speak highly enough of the…

Can’t speak highly enough of the service from John Vockins at Farol, Milton Common. Highly knowledgeable, always helpful and very competitive pricing as a bonus - invaluable resource for us. Thank you!

Richard Harvey
8/12/2025
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 8/12/2025
It’s the people that make the company…

It’s the people that make the company and so far so good .every purchase ive made over ten years have been carried out professionally and to the letter of the agreement on every occasion . No welllllss no buuutttssss. Straight forward in an old fashioned manner I must say we didnt always have a deal. But we always agreed to differ . Great men great company

Company Response8/18/2025

Thank you so much for the feedback, Richard. We'll be sure to pass this on to the team.

Matthew swift
7/23/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 7/23/2025
Fantastic service

Fantastic service, fast and easy! Loved the haribo 🥳

Trisha Nicholas
3/20/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 3/20/2025
I purchased one of their products from…Ebay

The product I purchased developed a fault after 6 months, the Ebay seller said they would exchange it but didn't and Ebay wouldn't do anything as it was over 30 days. I contacted Farol but didn't expect them to help but I was wrong! Graham in their customer service department was marvellous and they performed beyond my expectations - despite the fact that they didn't make the original sale they have provided me with a replacement product which will be more suitable for me, and it was delivered within a few days! If you are looking for high quality products backed with exceptional customer service look no further

👍 1
Paul
9/19/2024
🇬🇧 United Kingdom33 reviewsOrganicUnverified
Experience date: 9/19/2024
Fantastic customer service received…

Fantastic customer service received from Graham at their Newark branch, I ordered a replacement drive belt online and the wrong one was sent, these things happen but what happened next is what makes this company so good to deal with. I called Newark and spoke with Graham who was courteous and very helpful, he arranged to get me the right part and then offered to come to my home 20 miles away after 5pm and personally deliver the part and collect the return ! This is the type of customer service that has all but died out in our country today and I for one really appreciate it and am very grateful, they have made me a Farol customer for life !

Frequently Asked Questions about Farol

What is Farol's Revenue?
Farol generates approximately $378M in annual revenue. With 764 employees, that's $494,200 per employee.
What does Farol do?
Main John Deere Agricultural & Groundcare Dealers for Central and Southern England. Used equipment sold throughout UK & worldwide.
What technologies does Farol use?
Farol uses 16 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, HSTS.
Who are Farol's competitors?
Farol's main competitors include Motivair Compressors, Eriez Europe, Morris Site Machinery, Rotrex Winches, Assyst Bullmer Ltd UK. These companies operate in similar markets and compete for the same customer base.
What do customers think of Farol?
Farol has a Trustpilot score of 4.0 out of 5 (4 stars) based on 40 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Farol?

What are Farol's key pages?

Export farol.co.uk Data

Download the complete tech stack, analytics, leads, and company data for farol.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About farol.co.uk

Main John Deere Agricultural & Groundcare Dealers for Central and Southern England. Used equipment sold throughout UK & worldwide.

Company Overview

farol.co.uk
Website
heavy_industry_and_engineering
Industry
#1,589,842
Global Rank
11.7K
Monthly Visitors
16
Technologies
25+
Employees

farol.co.uk Key Pages

Contact farol.co.uk

Technology Stack

farol.co.uk uses 16 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

Contentful, WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

11.7K
Monthly Visits
34%
Bounce Rate
3.2
Pages/Visit
1:18
Avg. Duration

farol.co.uk receives approximately 11.7K monthly visitors and ranks #1,589,842 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:18 on the site.

The majority of farol.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is farol.co.uk?
Main John Deere Agricultural & Groundcare Dealers for Central and Southern England. Used equipment sold throughout UK & worldwide.
What technologies does farol.co.uk use?
farol.co.uk uses 16 technologies including YouTube Embed, Font Awesome, and 10 more. View the full tech stack analysis above.
How do I contact farol.co.uk?
You can contact farol.co.uk through their contact page.
What are farol.co.uk's social media accounts?
farol.co.uk is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is farol.co.uk hiring?
Check farol.co.uk's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is farol.co.uk?
farol.co.uk receives approximately 11.7K monthly visitors and ranks #1,589,842 globally. Traffic is declining by 10.0% month-over-month.

Related Searches

farol.co.uk pricingfarol.co.uk reviewsfarol.co.uk alternativesfarol.co.uk loginfarol.co.uk careerswhat is farol.co.ukfarol.co.uk tech stackfarol.co.uk contactfarol.co.uk vs competitorsfarol.co.uk featureshow to use farol.co.ukfarol.co.uk integrations

This page provides publicly available information about farol.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit farol.co.uk directly at https://farol.co.uk.