fassforward.com
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The Anti-Consultant Consulting Firm
How fassforward built a $4.9M business on the unsexy truth of leadership communication
In an industry drowning in buzzwords and slide decks, fassforward has quietly built a $4.9M revenue business by teaching one simple but radical idea: leadership isn't about vision statements—it's about storytelling. While most consulting firms sell frameworks, they sell clarity.
"Their traffic data reveals the real secret: 66% direct visits means clients don't Google 'leadership training'—they Google 'fassforward.'"
The SEO Paradox
Here's the contradiction that reveals everything: fassforward ranks for 'how does ai work' (8,100 monthly searches) but gets only 17% of traffic from organic search. Their top keyword isn't even in their core business. This isn't an SEO failure—it's a signal that their real market isn't searching for training, they're searching for fassforward specifically. The 66% direct traffic proves they've built a referral engine, not a lead gen funnel.
The Founder's Shadow
Rose Fass isn't just the founder—she's the entire brand. As Chairwoman and Author, her methodology is the product. While competitors scale through franchise models, fassforward scales through intellectual property. The company's name itself is a verb: to 'fass' means to communicate with purpose. This isn't a service business; it's a belief system packaged as consulting.
The tech stack tells another story. They're not using enterprise LMS platforms or fancy CRMs. Instead: jQuery, Owl Carousel, Bootstrap, Tailwind. This isn't a tech company pretending to be a consultancy—it's a traditional firm that uses just enough tech to enable human connection. The website is functional, not flashy, because the product is the transformation, not the interface.
- Coaching, training, consulting, and creativity under one roof—unusual integration
- Leadership development at 'all levels' (not just C-suite)
- Strong executive team: 5 named leaders, suggesting deep expertise
- Global presence with 37 employees serving an international client base
The Unsexy Truth About Leadership Development
fassforward proves that in a market drowning in innovation theater, the most valuable product is still the ability to tell a story that changes minds. Their $4.9M revenue isn't from selling transformation—it's from selling the language of transformation.
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Meta Tags
Leadership & Storytelling Training | fassforward | New York
fassforward is a company that specializes in Leadership Development by the means of Coaching, Training, Consulting, and Creativity. Give us a call today!
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About fassforward.com
fassforward is a company that specializes in Leadership Development by the means of Coaching, Training, Consulting, and Creativity. Give us a call today!
Company Overview
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Technology Stack
fassforward.com uses 22 technologies across their website including Google Fonts, HSTS, Cloudflare Turnstile, Ghost, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, Cloudflare Turnstile, reCAPTCHA
CMS
Ghost, Webflow
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
E-commerce & Payments
PayPal
Traffic & Audience
fassforward.com receives approximately 4.4K monthly visitors and ranks #4,082,437 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.
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