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Fastfrate: The $84M Asset-Based Logistics Play
Analyzing the hidden mechanics behind a 233-employee freight giant
In a market dominated by digital brokers and 3PLs, Fastfrate is playing a different game entirely. They own the trucks, the warehouses, and the technology stack—a rare 'asset-heavy' beast in a 'asset-light' world.
"They aren't just moving freight; they're building a vertically integrated logistics fortress where the trucks are the moat."
The Asset-Based Advantage
Unlike pure-play brokers like Convoy or Uber Freight, Fastfrate owns the physical assets—trucks, trailers, and drayage equipment. This creates a massive barrier to entry. While competitors rely on third-party capacity, Fastfrate controls the supply chain from port to dock, particularly in the critical drayage and final-mile sectors.
The SEO Moat
Their organic traffic strategy is fascinatingly specific. They don't compete for generic terms like 'freight quote.' Instead, they dominate high-intent, long-tail keywords like 'fast frate bol' (200 monthly volume) and 'consolidated fastfrate' (180 volume). This suggests a captive customer base searching specifically for their Bill of Lading systems and consolidated shipping solutions—a sign of deep enterprise stickiness.
The tech stack reveals a hybrid approach. They use modern frameworks like Tailwind CSS and DaisyUI for the frontend, but the presence of jQuery and legacy ASP.NET login pages (apps.fastfrate.com) hints at a company in transition. They are digitizing a legacy operation, not born in the cloud.
- Vertical Integration: Owns the trucks, not just the brokerage.
- Niche SEO Dominance: Owns specific logistics terminology.
- Enterprise Focus: High revenue per employee ($360k+).
- Social Presence: Active on LinkedIn, Twitter, and Instagram.
The Unsexy $84M Giant
While startups burn cash chasing scale, Fastfrate quietly builds an empire on hard assets and sticky enterprise contracts. It's not flashy, but it's profitable.
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Meta Tags
Freight Shipping | Asset-Based Transportation | Fastfrate Group
Fastfrate Group offers a full suite of asset-based transportation and logistics services, including freight shipping, drayage, and final mile. Get a free quote today:
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About fastfrate.com
Fastfrate Group offers a full suite of asset-based transportation and logistics services, including freight shipping, drayage, and final mile. Get a free quote today:
Company Overview
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Technology Stack
fastfrate.com uses 24 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
CMS
WordPress
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Cloudflare
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DoubleClick Floodlight, Microsoft Ads, Google Ads
Traffic & Audience
fastfrate.com receives approximately 22.9K monthly visitors and ranks #1,109,273 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:46 on the site.
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