fatberry.com
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Fatberry: Malaysia's Lean Insurance Disruptor
A 22-person team generating $4.9M in revenue by streamlining car insurance.
In a market dominated by legacy brokers and opaque pricing, Fatberry.com is betting on radical simplicity: let users compare and buy insurance online in minutes. With just 22 employees, they are proving that you don't need a massive workforce to disrupt Malaysia's $4.9M insurance revenue stream.
"Fatberry isn't just selling policies; they're selling the elimination of paperwork and phone calls."
The SEO Playbook
Fatberry's traffic strategy is a masterclass in niche targeting. They capture 51% of their traffic organically by ranking for high-intent keywords like 'compare car insurance malaysia' (110 monthly volume) and 'fatberry travel insurance' (120 monthly volume). While their global rank of #7.9M suggests they are a small player, their dominance in specific Malaysian search terms reveals a highly focused, efficient growth engine.
Lean Operations, Heavy Revenue
The ratio of revenue to headcount here is impressive. Generating $4.9M with only 22 employees yields roughly $222,000 per employee. This lean structure suggests high automation in their quote generation and policy issuance processes, likely powered by the jQuery and Tailwind CSS stack detected on their site. They are maximizing output while minimizing overhead.
The user journey is designed for speed. Their headline 'Get Covered In 3 Speedy Steps' highlights a frictionless UX, likely relying on Swiper and Slick for smooth transitions. However, the traffic volume (1,563 monthly visits) indicates they are still in the growth phase, heavily reliant on brand searches ('fatberry' accounts for 240 monthly volumes) rather than broad market capture.
- Targeted Niche: Focuses strictly on car and motorcycle insurance in Malaysia.
- Tech Efficiency: Uses lightweight frameworks (Tailwind, jQuery) for fast load times.
- Revenue Focus: Prioritizes high-intent keywords over broad traffic volume.
The Verdict: A Micro-Disruptor
Fatberry proves that in vertical B2C finance, depth beats breadth. They aren't trying to be everything to everyone—just the best at comparing insurance in Malaysia.
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Open Graph Image
https://fatberry.s3.ap-southeast-1.amazonaws.com/ogimage/generic_image-min.png
Meta Tags
Compare & Buy Car And Motor Insurance Online in Malaysia - Instant Renewal - Fatberry
Compare car & motorcycle insurance quotes and plans and apply instantly online at FatBerry. Grab the best car insurance deals, plans and quotes you need today!
H1 Tags
Schema Types
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About fatberry.com
Compare car & motorcycle insurance quotes and plans and apply instantly online at FatBerry. Grab the best car insurance deals, plans and quotes you need today!
Company Overview
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Technology Stack
fatberry.com uses 27 technologies across their website including Font Awesome, Google Fonts, HSTS, Ruby on Rails, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg, jsDelivr
Traffic & Audience
fatberry.com receives approximately 1.6K monthly visitors and ranks #7,950,867 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:01 on the site.
The majority of fatberry.com's traffic comes from .
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This page provides publicly available information about fatberry.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fatberry.com directly at https://fatberry.com.