While national media consolidates and digital giants devour ad revenue, a 46-person operation in Fernandina Beach is quietly proving that hyper-local journalism isn't dying—it's just hiding in plain sight. This is the story of fbnewsleader.com and the counter-intuitive economics of small-town news.

"They don't compete for headlines—they own the conversation around 'pamela bushnell fernadina' and 'art in public places trust fund fernandina beach fl.'"

• Direct traffic (48%) suggests a loyal, returning audience that doesn't need Google to find them
• 27% organic traffic proves they're winning local search without competing for national news
• The 'pamela bushnell' keyword (190 monthly searches) reveals deep community knowledge and insider reporting
• Social profiles on Twitter, Facebook, and Instagram show multi-channel presence without over-reliance on any single platform

The real insight here isn't in the traffic numbers—it's in the revenue model. With 46 employees generating $1.7M annually, that's roughly $37,000 per employee in revenue. This isn't a scaling play; it's a sustainable lifestyle business that happens to be in journalism. They're not trying to be the next New York Times. They're trying to be the only news source that matters when you're looking for zoning board meeting minutes in Fernandina Beach.