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feature23.com
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Feature23: AI for the Middle Market
A niche AI consultancy with a lean team and focused ROI strategy.
While Silicon Valley chases AGI hype, Feature23 is quietly executing a high-margin playbook for the forgotten middle market. They aren't building LLMs; they are building profit margins.
"They are selling 'digital transformation' without the enterprise bloat."
The Middle-Market Moat
Feature23 targets the specific gap between legacy agencies and massive SaaS platforms. With 24 employees and $2.4M in revenue, they are capitalizing on the fact that mid-sized companies need custom AI solutions but cannot afford Big 4 consulting rates. Their focus on 'ROI' is a direct counter-narrative to the experimental nature of current AI hype cycles.
The Traffic Paradox
With only 120 monthly visits, Feature23 is not playing the inbound volume game. The data shows a heavy reliance on direct traffic (42%), suggesting a referral-based sales engine. Interestingly, their top organic keywords ('fence360', 'prodstack') appear to be specific client projects or tools they've built, indicating they rank for their deliverables rather than their service category. This implies a 'build-to-sell' model where the product itself drives discovery.
The leadership team—led by CEO Michael Potts and CTO Paul Irwin—appears to be a tight-knit unit. The lack of external funding data combined with a healthy revenue-per-employee ratio suggests a bootstrapped or self-sustaining operation. They are using a standard modern stack (Tailwind, Cloudflare) but the lack of complex tracking (Unknown structured data) implies they prioritize client work over their own marketing polish.
- Niche Dominance: Focusing solely on the underserved middle market reduces CAC.
- High Efficiency: ~$100k revenue per employee indicates high-value consulting.
- Product-Led SEO: Ranking for client tools (Fence360) suggests successful implementation case studies.
The Quiet Giant Strategy
Feature23 proves you don't need viral traffic to build a $2M+ business—you just need the right 24 people.
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2 keywordsHow is Feature23's SEO?
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feature[23]: The leader in AI solutions for middle-market success!
AI-driven digital transformation for middle market businesses focused on ROI.
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About feature23.com
AI-driven digital transformation for middle market businesses focused on ROI.
Company Overview
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Technology Stack
feature23.com uses 14 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.
Fonts
Google Fonts
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HSTS
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
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Traffic & Audience
feature23.com receives approximately 120 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of feature23.com's traffic comes from .
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