The headline 'Less booze, same buzz' isn't just marketing copy; it's a direct assault on the alcohol industry's dominance in the relaxation category. By positioning THC/CBD as a health supplement rather than a recreational drug, Feals navigates a tricky regulatory landscape while appealing to health-conscious millennials who want the ritual without the toxicity.

Despite relatively modest traffic numbers, Feals punches above its weight in brand equity. Their social footprint (TikTok, Instagram, Twitter) suggests a strategy built on community trust and influencer marketing rather than brute-force SEO or paid acquisition. It’s a playbook of high margins and high engagement, typical of DTC wellness unicorns in their early stages.