felins.com
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Felins: The Packaging Machinery Giant Hiding in Plain Sight
A $16.5M revenue company dominating industrial automation with a surprisingly low digital footprint.
In the shadow of Silicon Valley's SaaS darlings, a $16.5M revenue machine operates with 52 employees and dominates the industrial packaging niche. Felins isn't chasing viral growth; they're automating the physical world, one shrink wrap at a time.
"They rank #4.4M globally, yet generate $317k in revenue per employee. This is industrial B2B at its most efficient."
The Invisible Giant
Felins defies modern growth hacking logic. With only 3,828 monthly visits and a global rank of #4.4M, they've built a $16.5M business. This isn't a failure of SEO—it's proof that in industrial equipment, relationships and direct sales outweigh digital presence. Their 39% direct traffic share reveals a loyal, repeat customer base that doesn't need to Google 'strapping machine'—they already know who to call.
The Keyword Paradox
Felins targets high-volume keywords like 'shrink wrap machine' (2,710 monthly searches) and 'strapping machine' (1,130 searches), yet captures minimal traffic. This disconnect highlights a brutal truth: SEO metrics don't always correlate with B2B sales cycles. Their real value lies in the 'Printing United' keyword presence—positioning themselves as thought leaders at industry events rather than chasing commodity search terms.
The company's leadership team tells a story of operational focus. President Andrew Barrieau and CSO Ben Vlieger aren't building a brand for acquisition; they're building machinery that lasts. With Gina Barrieau leading e-commerce banding sales and Holly Stendler managing customer relations, the structure suggests deep vertical integration—family-run efficiency meets industrial scale.
- Revenue per employee: ~$317,000 (exceptional for industrial manufacturing)
- Direct traffic (39%) > Organic traffic (35%)—a reversal of typical B2B patterns
- Social presence across 5 platforms with minimal content volume
- Tech stack includes jQuery and Bootstrap—functional but not cutting-edge
The Anti-Startup Success Story
Felins proves that in industrial automation, product excellence and direct sales beat digital marketing every time. Their $16.5M revenue on 3,828 monthly visits is a masterclass in B2B efficiency.
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https://www.felins.com/wp-content/uploads/2023/12/logo-1_0.png
Meta Tags
Banding Equipment & Automated Packaging Solutions | Felins
Felins provides sustainable packaging solutions for a range of industries. Learn more about our bundling, wrapping, banding, labeling and sleeving equipment!
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About felins.com
Felins provides sustainable packaging solutions for a range of industries. Learn more about our bundling, wrapping, banding, labeling and sleeving equipment!
Company Overview
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Technology Stack
felins.com uses 23 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
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YouTube Embed
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Font Awesome
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PHP
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WordPress
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
felins.com receives approximately 3.8K monthly visitors and ranks #4,449,222 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:45 on the site.
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