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fellfab.com
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fellfab.com

13 technologies
VerifiedGrowingVisit5.4K/mo$15M13113 Tech25 Leads
Deep Dive

The 65-Year-Old Textile Engineer Dominating Niche Warfare

Why FELLFAB's 131-person team is quietly winning defense contracts with engineered textiles

In a world obsessed with SaaS scale-ups, FELLFAB has spent 65 years mastering the art of engineered textiles for extreme environments. While most B2B companies chase vanity metrics, this Canadian manufacturer quietly generates $15M annually from tactical gear that saves lives and withstands combat conditions.

65
years in operation
131
employees
$15M
annual revenue
39%
direct traffic

"Their keyword strategy reveals a masterclass in long-tail defense contracting: when someone searches 'Canadian armed forces tactical fishing vests blueprint,' FELLFAB owns that moment."

The Precision Targeting Paradox

With only 5,421 monthly visits, FELLFAB's traffic looks microscopic until you analyze the search intent. Their top keywords read like a military procurement officer's shopping list: 'hot socks' (720 volume), 'denali pants for men' (500), and 'woobie size inches' (250). These aren't casual browsers—they're specialists hunting exact specifications. The 36% organic search traffic proves they're not buying clicks; they're capturing mission-critical queries that competitors ignore.

The Family Fortress Model

Led by CEO Glen Fell with a family-structured C-suite (Maegan Fell as VP Operations, Stewart McKinney leading Sales), FELLFAB operates like a modern guild. Their 131 employees generate $114,500 in revenue per head—exceptional for manufacturing. This isn't a venture-backed rocket ship; it's a precision instrument honed over decades of delivering textile solutions to Canadian Armed Forces and industrial clients who can't afford failure.

The tech stack tells a story of pragmatic evolution: WordPress for content, Bootstrap for structure, jQuery for legacy compatibility, and Google Analytics for tracking. No bloated frameworks, no experimental tech—just reliable tools that serve a business where uptime means operational readiness. The 39% direct traffic is particularly telling: when you need engineered textile solutions, you don't Google alternatives—you go straight to FELLFAB.

  • Specializes in engineered textiles for defense and industrial applications
  • 65-year track record with Canadian Armed Forces contracts
  • Family-led leadership ensures continuity and deep institutional knowledge
  • Revenue per employee of $114.5K exceeds industry benchmarks
  • Captures hyper-specific tactical gear queries competitors miss
No VC funding or rapid scaling ambitions
65 years of defense-grade reliability
Limited digital footprint (5.4K monthly visits)
Direct relationships with military procurement
Traditional B2B sales model, not DTC-focused
Engineered solutions, not commodity textiles

The Anti-Startup That Outlasts Them All

While tech unicorns burn cash chasing scale, FELLFAB proves that deep domain expertise in critical infrastructure creates unassailable moats. Their $15M revenue with 131 employees isn't a bug—it's the blueprint for sustainable, defensible business in B2B manufacturing.

What tech stack does Fellfab use?

18 detected
Programming Languages1
Scheduling1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards2
CSS Frameworks1
JavaScript Libraries2
Tracking & Analytics5
G
Google Analytics
G
Google APIs
G
Google Analytics
G
Google Static
G
Google Tag Manager

How much traffic does Fellfab get?

Traffic & Engagement

5.4K
Monthly Visits
1.2
Pages/Visit
0:02
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend+77%
3.1K
Oct 2025
Oct
2.4K
Nov 2025
Nov
5.4K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
39%
Social
8%
Referrals
13%
Email
0%
Paid
2%

Where is Fellfab's audience located?

🌍62.7%
🌍37.3%

What keywords does Fellfab rank for?

5 keywords
1hot socks720 vol$1.61
2denali pants for men500 vol
3canadian armed forces tactical fishing vests blueprint290 vol
4woobie size inches250 vol
5newspaper delivery bags240 vol

How is Fellfab's SEO?

Open Graph Image

OG Image preview
og:image

https://www.fellfab.com/wp-content/uploads/2016/11/Fellfab-Blue-Logo.png

Meta Tags

title128 chars

FELLFAB<sup>®</sup> | Engineered Textile Solutions | Soft goods in the Aviation, Aerospace, Industrial, Rail & Military Markets.

description157 chars

For 65 years, FELLFAB<sup>®</sup> is a Canadian owned company that specializes in the innovative engineering & manufacturing of engineered textile solutions.

languageEN-US

Schema Types

Unknown

Who works at Fellfab?

Loading leads...

What do customers think of Fellfab?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Fellfab

What is Fellfab's Revenue?
Fellfab generates approximately $15M in annual revenue. With 131 employees, that's $114,504 per employee.
What does Fellfab do?
For 65 years, FELLFAB<sup>®</sup> is a Canadian owned company that specializes in the innovative engineering & manufacturing of engineered textile solutions.
How fast is Fellfab growing?
Fellfab employee count has changed by 8% year over year.
What technologies does Fellfab use?
Fellfab uses 13 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Fellfab's competitors?
Fellfab's main competitors include Canadian Linen / Quebec Linge, Industria Innovations, Spinrite LP, FELLFAB. These companies operate in similar markets and compete for the same customer base.

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How to contact Fellfab?

What are Fellfab's key pages?

Export fellfab.com Data

Download the complete tech stack, analytics, leads, and company data for fellfab.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About fellfab.com

For 65 years, FELLFAB<sup>®</sup> is a Canadian owned company that specializes in the innovative engineering & manufacturing of engineered textile solutions.

Company Overview

fellfab.com
Website
heavy_industry_and_engineering
Industry
#3,983,216
Global Rank
5.4K
Monthly Visitors
13
Technologies
25+
Employees

fellfab.com Key Pages

Contact fellfab.com

Technology Stack

fellfab.com uses 13 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Scheduling

Cal.com

E-commerce & Payments

WooCommerce

Analytics & Marketing

Google Analytics

Traffic & Audience

5.4K
Monthly Visits
56%
Bounce Rate
1.2
Pages/Visit
0:02
Avg. Duration

fellfab.com receives approximately 5.4K monthly visitors and ranks #3,983,216 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:02 on the site.

The majority of fellfab.com's traffic comes from undefined, .

Frequently Asked Questions

What is fellfab.com?
For 65 years, FELLFAB<sup>®</sup> is a Canadian owned company that specializes in the innovative engineering & manufacturing of engineered textile solutions.
What technologies does fellfab.com use?
fellfab.com uses 13 technologies including Font Awesome, Google Fonts, PHP, and 7 more. View the full tech stack analysis above.
How do I contact fellfab.com?
You can contact fellfab.com via email at [email protected] or through their contact page.
What are fellfab.com's social media accounts?
fellfab.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is fellfab.com hiring?
Check fellfab.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is fellfab.com?
fellfab.com receives approximately 5.4K monthly visitors and ranks #3,983,216 globally. Traffic is growing by 128.3% month-over-month.

Related Searches

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This page provides publicly available information about fellfab.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fellfab.com directly at https://fellfab.com.