fennoa.com
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Fennoa: The Silent Giant of Finnish Accounting
How 62 people built a 13M€ revenue machine in a boring industry
While SaaS founders chase viral growth, Fennoa quietly commands the Finnish accounting market with a 75% direct traffic rate—a moat so deep it borders on obsession. This isn't a startup; it's a utility.
"75% direct traffic isn't a metric—it's a moat. Users don't discover Fennoa; they live in it."
The B2B Retention Playbook
Fennoa's 212K monthly visits with 75% direct traffic reveals a brutal truth: they've achieved product captivity. Accountants type 'fennoa' or 'fennoa kirjaudu' into their browser—not Google. This is the SaaS holy grail: zero CAC, infinite LTV. The 22% organic search is just gravy.
Revenue Efficiency
At 12.9M€ revenue with 62 employees, Fennoa generates ~208K€ per head—exceptional for European SaaS. This isn't explosive growth; it's surgical precision. They're not burning cash on acquisition; they're compounding relationships in a market where switching costs are measured in compliance nightmares.
The tech stack tells the story of a team that moved fast and built to last: jQuery for legacy reliability, Tailwind for modern speed, and Vite for developer happiness. They're not chasing shiny objects—they're shipping features that stick.
- Fennoa kirjaudu (550 searches/month) = daily habit, not curiosity
- Hyvityslaskun kohdistaminen queries show deep workflow integration
- CEO Mikko Kalliovaara and CTO Lasse Elfving are still at the helm—no VC puppetry
Fennoa Wins By Not Playing Your Game
They don't need your growth hacks, your ARR multiples, or your global TAM. They own Finland's accounting workflows, and that's worth 13M€ annually.
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Sähköinen taloushallinto yrityksille ja tilitoimistoille | Fennoa
Fennoa on sähköinen taloushallinnon kokonaisratkaisu, joka tehostaa tilitoimiston ja asiakkaan ajankäyttöä ja helpottaa viestintää.
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About fennoa.com
Fennoa on sähköinen taloushallinnon kokonaisratkaisu, joka tehostaa tilitoimiston ja asiakkaan ajankäyttöä ja helpottaa viestintää.
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fennoa.com uses 15 technologies across their website including HSTS, Contentful, Cloudflare, and more.
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fennoa.com receives approximately 212.5K monthly visitors and ranks #92,915 globally. The website has a bounce rate of 17% with visitors viewing an average of 24.9 pages per visit. Users spend an average of 12:24 on the site.
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