In a fragmented $5B+ US event rental market, FestivitiesMN isn't trying to be the next national franchise—they're building a hyper-local empire in the Twin Cities. With 48 employees and $7.9M in revenue, they're proving that depth beats breadth in the experience economy.

"They're not selling party supplies—they're selling a turnkey experience, from rentals to florals to uplights, all under one roof."

The leadership team structure tells the story of a company scaling operations. With John VanCura (Operations Manager), Whitney Enders (Event Design + Sales Manager), and Emily Larson (Event Design + Sales), they've separated design from operations—a critical move for quality control. Matt Johnson as Owner likely focuses on strategy and partnerships, while Jasmine Hamsa handles customer service coordination. This is a mature org chart for a regional player.

• Hyper-local dominance: 100% traffic from Minnesota means zero competition dilution
• Multi-category play: Rentals + decor + florals = higher average order value
• B2B2C model: They serve both direct consumers (brides) and event planners (B2B)
• Asset-heavy moat: Physical inventory creates barriers to entry that pure tech plays can't match