ffx.co.uk
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FFX.co.uk: A Tool Giant's Digital Ghost
How a collapsed retailer's domain became a strategic asset for ITS.co.uk
FFX.co.uk is a digital ghost—a website that exists but no longer sells, serving as a permanent redirect to ITS.co.uk. This isn't a technical glitch; it's a strategic capture of a dying brand's SEO equity, turning a bankruptcy into a digital moat.
"In the tool trade, you don't just buy inventory—you buy search intent. FFX.co.uk is the ultimate acquisition of a dead brand's digital soul."
The Strategic Pivot
Folkestone Fixings (FFX) entered administration, but its domain didn't die. ITS.co.uk purchased FFX.co.uk, not for its inventory, but for its residual traffic and brand recognition. This is a classic digital land grab: when a competitor collapses, you don't just inherit their customers—you inherit their search history.
The Silent Migration
ITS.co.uk now services the exact same customer base FFX lost. With 42,873 monthly visits flowing to a dead-end domain, every old bookmark and saved link now funnels directly to ITS. The 154 employees and $38.5M revenue aren't from FFX's operations—they're ITS's scale, now augmented by a captured audience.
The tech stack tells the story of a modern, agile e-commerce operation. Built on jQuery, Swiper, and Tailwind CSS, ITS.co.uk leverages PWA capabilities and lazy loading for performance. This isn't legacy tech—it's a deliberate choice for speed and conversion, contrasting sharply with the likely outdated infrastructure that contributed to FFX's downfall.
- Domain acquisition over asset purchase: ITS bought the digital footprint, not the physical stores.
- Redirect strategy: FFX.co.uk acts as a permanent funnel, not a standalone site.
- Trustpilot leverage: 109K+ reviews build immediate credibility for the redirected traffic.
- Social media continuity: ITS.co.uk's social profiles (@its_co_uk) absorb FFX's former community.
The Death of a Brand, The Birth of a Funnel
FFX.co.uk is no longer a company—it's a redirect. ITS.co.uk is the real business, and this domain acquisition is a masterclass in digital asset stripping.
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FFX.co.uk > ITS.co.uk | Official UK Superstore for Tools, DeWalt, Makita & Milwaukee.
FFX Tools are now in administration. The Domain FFX.co.uk has been purchased by ITS.co.uk ITS is your home or tools and is perfectly set up to continue to service all your orders and needs that you would have previously received from FFX tools. Folkestone Fixings is not longer operable. Now use ITS.co.uk. This is the same for ffx folkestone and ffx tools uk
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Reviews (20)
Great
Brilliant company excellent prices and fantastic delivery couldn’t be any better
First time ordering and will be back…
First time ordering and will be back for more shopping soon Very competitive pricing and simple ordering process. Item well packed but packaging not excessive.
Good Stock
Well stocked with quality tools. I have bought a number of power tools here predominantly Makita. Fast delivery and good customer service.
Good nail gun I'm very happy with it.
Good nail gun I'm very happy with it. 100m Carpet protector came on one roll. Sticks down well. Did the job!
Petrol strimmer
Very good and prompt delivery of the product ordered. very impressed with the petrol strimmer brush cutter
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About ffx.co.uk
FFX Tools are now in administration. The Domain FFX.co.uk has been purchased by ITS.co.uk ITS is your home or tools and is perfectly set up to continue to service all your orders and needs that you would have previously received from FFX tools. Folkestone Fixings is not longer operable. Now use ITS.co.uk. This is the same for ffx folkestone and ffx tools uk
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Technology Stack
ffx.co.uk uses 38 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, ASP.NET, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Backend Frameworks
ASP.NET
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PHP
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WordPress
CDN
cdnjs, unpkg, jsDelivr
Traffic & Audience
ffx.co.uk receives approximately 42.9K monthly visitors and ranks #679,131 globally. The website has a bounce rate of 79% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about ffx.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ffx.co.uk directly at https://ffx.co.uk.