fgd.nl
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FGD: The Insurance Giant Hiding in Plain Sight
A €110M revenue, 400-employee insurance firm that dominates a hyper-local niche
In the vast Dutch insurance market, FGD isn't trying to be everything to everyone. With €110.8M in revenue and 403 employees, they've built a fortress in Noord and Oost Nederland by mastering one thing: local insurance distribution. This isn't a digital disruptor—it's a regional powerhouse that knows exactly who its customers are.
"FGD proves that in insurance, geographic focus beats broad ambition every single time."
The Hyper-Local Strategy
While competitors chase national scale, FGD dominates two Dutch regions with surgical precision. Their 2,320 monthly visits aren't impressive globally, but their 60% organic search rate shows they own the customer intent in their territory. When locals search 'fgd' (13,180 times/month) or 'verzekeringsinzicht' (180 times/month), FGD is the destination.
Traffic Dynamics
The traffic split tells a story of brand maturity: 60% organic search, 27% direct. This isn't a company relying on paid ads—it's a business with established relationships. The 10,930 searches for 'fg]d' (a likely typo) reveal a brand so strong that even misspellings drive significant volume. That's not SEO magic; that's market dominance.
Their tech stack—jQuery, Tailwind CSS, Bootstrap—suggests a pragmatic approach. They're not chasing the latest frameworks. They're building functional tools for insurance professionals. The presence of PWA and Lazy Loading shows they care about performance, but this isn't a startup obsessed with tech novelty. It's a business focused on utility.
- €110.8M revenue with just 403 employees = ~€275K revenue per employee
- 13,180 monthly brand searches show deep regional penetration
- 60% organic traffic proves they own the insurance intent in Noord/Oost
- 27% direct traffic indicates strong customer relationships and repeat business
The Quiet Giant Strategy
FGD doesn't need to be loud. They need to be local, efficient, and trusted. And at €110M revenue, that strategy is working perfectly.
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Verzekeringsbedrijf voor Noord en Oost Nederland - FGD
FGD Diensten… FGD Diensten verzorgt alle basisfaciliteiten voor aangesloten (partner)kantoren. Deze kantoren kunnen zich hierdoor volledig focussen op het contact met hun klanten. FGD Assuradeuren FGD Assuradeuren biedt onder eigen […]
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About fgd.nl
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Technology Stack
fgd.nl uses 17 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, PHP, and more.
Maps
Google Maps
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Font Awesome, Adobe Fonts
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PHP
CMS
WordPress
Customer Support
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Analytics & Marketing
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Traffic & Audience
fgd.nl receives approximately 2.3K monthly visitors and ranks #6,909,866 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:24 on the site.
The majority of fgd.nl's traffic comes from .
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