In a world where Apple Watch can detect atrial fibrillation, FibriCheck isn't just another health app—it's a medically certified algorithm that turns your smartphone into a clinical-grade heart monitor. With $8.4M in revenue and a lean team of 34, they're proving that B2C heart health is a viable business model.

"FibriCheck isn't waiting for hospitals to integrate them—they're building a direct-to-consumer healthcare brand that bypasses the traditional medical infrastructure entirely."

The tech stack reveals a pragmatic, not cutting-edge, approach: jQuery, Bootstrap, and Owl Carousel suggest a team prioritizing reliability over bleeding-edge frameworks. This isn't a criticism—it's a strategic choice for a medical product where stability trumps innovation. The presence of Google Analytics and Tag Manager shows they're data-driven, but the lack of advanced tracking tools hints at a lean marketing operation.

• Direct-to-consumer model: Bypassing healthcare systems for faster adoption
• European roots: Dutch company with likely strong EU regulatory compliance (CE marking)
• Medically certified: Unlike Apple Watch, FibriCheck is a certified medical device
• Lean operations: $247K revenue per employee suggests high efficiency
• B2B2C hybrid: Partnerships with insurers and employers while selling direct