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Fiddle.io: The Micro-SaaS Underdog
A 4-person team building a $300k business in the shadows of giants
In a world obsessed with billion-dollar valuations and hockey-stick growth, Fiddle.io represents something radically different: a lean, focused micro-SaaS proving that massive success doesn't require massive teams. With just 4 employees and $300k in revenue, they're building a sustainable business while most startups burn through cash chasing scale.
"Fiddle.io proves that in the age of AI and automation, small teams can build sustainable businesses without chasing VC funding."
The Lean Operator's Playbook
Ken Ojuka and his 3 co-founders have built Fiddle.io with surgical precision. Their 4-person team generates $300k in revenue—that's $75k per employee, a remarkable efficiency ratio that most Series A startups can't match. While their traffic is modest at 572 monthly visits, the 42% organic search share suggests they're not buying growth; they're earning it through genuine value.
The Traffic Paradox
Here's where Fiddle.io gets interesting: they're getting 35% direct traffic with only 572 total monthly visits. This isn't a viral growth story—it's a signal of intense user loyalty. People aren't discovering Fiddle.io through ads or SEO tricks; they're typing the URL directly because it solves a specific, painful problem. That's the kind of engagement that VC-backed companies spend millions to fake.
Their tech stack tells a story of pragmatic choices. jQuery, Tailwind CSS, Bootstrap—no trendy frameworks or bleeding-edge tools. They're using Google Analytics, Tag Manager, PostHog, and Facebook Pixel for tracking, suggesting they understand data but aren't paralyzed by it. This is a team focused on building, not debating whether to use React or Vue.
- 4-person team generating $300k revenue ($75k/employee)
- 35% direct traffic indicates strong user retention
- 42% organic traffic suggests authentic SEO strategy
- Pragmatic tech stack focused on delivery, not trends
The Real Unicorn Isn't a Unicorn
Fiddle.io's $300k from 4 people is more impressive than most $30M Series A rounds
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https://fiddle.io/fiddle-og-default.jpg
Meta Tags
Modern Inventory Management for Fast Growing Brands and Manufacturers | Fiddle
Inventory ops for CPG brands & manufacturers
Track, Collaborate, Scale. Easily manage inventory, sales, sourcing, and manufacturing. You'll finally have the full visibility into your inventory and operations that you've been waiting for!
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About fiddle.io
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Technology Stack
fiddle.io uses 18 technologies across their website including Font Awesome, Google Fonts, cdnjs, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
PostHog, Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
fiddle.io receives approximately 572 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of fiddle.io's traffic comes from .
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This page provides publicly available information about fiddle.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fiddle.io directly at https://fiddle.io.