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Fiddler AI: The Missing Brain for Your AI Stack
At $30M revenue, Fiddler is betting that AI observability isn't optional—it's existential for enterprise agents.
While everyone races to build AI agents, Fiddler AI is building the nervous system to keep them alive. With 1,000,000,056 enterprise agents now in play (their headline count), the observability gap isn't just a technical problem—it's a business survival issue.
"You can't deploy what you can't monitor, and you can't scale what you can't trust. Fiddler is building the trust layer for the AI economy."
The Agent Explosion Problem
Fiddler's own marketing reveals the scale: they're tracking over a billion enterprise agents. This isn't hype—it's the reality of AI adoption at scale. Each agent is a black box generating decisions, hallucinations, and costs. Traditional monitoring tools break under this complexity. Fiddler's revenue of $30.7M on $64.1M funding suggests they've found product-market fit in this chaos, but the real test is whether they can maintain relevance as LLMs evolve faster than any tech stack in history.
The Enterprise Reality
With 101 employees, Fiddler is a lean operation tackling a massive problem. Their traffic breakdown reveals a telling pattern: 38% direct traffic means enterprises are actively seeking them out, not just stumbling upon them. The 45% organic search suggests strong SEO around 'fiddler ai' and specific technical queries like 'creating segments in fiddler'—indicating a developer-first adoption cycle that's typical for infrastructure tools.
What makes Fiddler unique isn't just monitoring—it's the unified observability across traditional ML, LLMs, and AI agents. While competitors like Arize or WhyLabs focus on specific niches, Fiddler's positioning as a 'Unified AI Observability Platform' suggests they're betting on consolidation. Their partnership with Google Cloud (featured in their blog) shows strategic thinking about distribution, but their tech stack (jQuery, Bootstrap) hints at a product that prioritizes function over flashy front-end innovation.
- Founder-led execution: Krishna Gade and Amit Paka built this from the ground up with a clear vision
- Clinical AI specialization: Krishnaram Kenthapadi's role shows they're targeting regulated industries where trust is non-negotiable
- Developer-first approach: Organic traffic patterns show engineers are driving adoption, not just top-down enterprise sales
- Strategic partnerships: Google Cloud integration isn't just marketing—it's a distribution moat
The Infrastructure Play in an AI Gold Rush
While everyone races to build AI applications, Fiddler is building the tools that make AI applications actually work in production. In a market where trust is the scarcest resource, observability isn't a feature—it's the foundation.
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Fiddler AI: AI Observability, Model Monitoring, LLM Monitoring, and Agentic Observability
Monitor, analyze, and protect AI agents, LLM, and ML models. Gain visibility and actionable insights with the Fiddler Unified AI Observability Platform.
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About fiddler.ai
Monitor, analyze, and protect AI agents, LLM, and ML models. Gain visibility and actionable insights with the Fiddler Unified AI Observability Platform.
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fiddler.ai uses 27 technologies across their website including Vidyard, Font Awesome, HSTS, and more.
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fiddler.ai receives approximately 63.8K monthly visitors and ranks #537,332 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:31 on the site.
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