fidesmo.com
fidesmo.com
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Fidesmo: The Invisible Infrastructure of Wearable Payments
How 28 people built a global payment layer for watches and wearables
While everyone chases consumer apps, Fidesmo quietly became the plumbing for wearable payments across Europe and Asia. With just 28 employees and $2.7M in revenue, they're processing transactions you'll never see.
"Fidesmo isn't selling wearables—they're selling the invisible payment layer that makes them useful."
The Silent User Base
Fidesmo's traffic reveals a fascinating paradox: 11,949 monthly visits with 38% direct traffic suggests they serve a specialized, loyal user base rather than chasing mass-market scale. The top keywords—'fidesmo supported banks' and 'fidesmo pay'—paint a picture of users actively seeking compatibility, not brand recognition. This is infrastructure, not consumer tech.
The Geographic Puzzle
The 'undefined' countries in their traffic data tell a story of global reach without local dominance. With a global rank of #1,774,041, Fidesmo operates in the long tail of the internet—exactly where niche B2B services thrive. Their Japanese keyword presence ('fidesmo pay 展開国') hints at strategic Asian expansion, likely through partnerships with watch manufacturers and banks.
Fidesmo's 3.7/5 Trustpilot rating with just one review is telling: this isn't a consumer-facing brand. They're the invisible middleware between banks, wearables, and consumers. Their founder, Miguel Cardo (CTO), and VP of Strategy & Growth, Johan Ekelund, have built a company that doesn't need millions of users—just the right ones.
- B2B2C model: Banks pay Fidesmo to integrate wearable payments, not consumers
- Niche dominance: 350 monthly searches for 'fidesmo supported banks' shows high intent
- Global but fragmented: Operating in undefined markets suggests regulatory arbitrage
Fidesmo Wins by Being Forgettable
The best infrastructure is invisible. While competitors chase user growth, Fidesmo builds the rails for wearable payments—turning every watch into a bank branch.
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Reviews (1)
Einfach, schnell, leicht verständlich
So geht das Einbinden von wearables heute! Einfach, schnell & unkompliziert. In Verbindung meines PAGO absolute Empfehlung.
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About fidesmo.com
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Traffic & Audience
fidesmo.com receives approximately 11.9K monthly visitors and ranks #1,774,041 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:11 on the site.
The majority of fidesmo.com's traffic comes from undefined, undefined, .
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