fieldmotion.com
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Fieldmotion: The Quiet Giant in Field Service Software
A deep dive into a $6.6M revenue business with a puzzling traffic profile
In a world obsessed with viral growth and billion-dollar valuations, Fieldmotion operates quietly in the background—managing $6.6M in revenue with just 52 employees. But the real story isn't in their revenue; it's in their bizarre traffic patterns that reveal a fundamental disconnect in their market positioning.
"Fieldmotion has achieved product-market fit, but their SEO strategy is fundamentally broken—ranking for roller software and TV show characters instead of their core value proposition."
The Traffic Paradox
With only 3,935 monthly visits and a global rank of 4.9M, Fieldmotion's digital footprint is shockingly small for a $6.6M company. Even more telling: their top organic keyword is 'cynthia malcolm in the middle' with 4,830 monthly searches—completely unrelated to field service management. This suggests either a compromised SEO strategy or a deliberate focus on direct sales over inbound marketing.
The Sales-Led Growth Playbook
Fieldmotion's traffic breakdown tells a story of traditional B2B sales. With 36% direct traffic and 43% organic search, they're clearly not relying on paid acquisition. Their 52-person team generates $127K in revenue per employee—healthy for a niche SaaS business. The lack of significant backlinks and organic keywords suggests they're winning deals through direct outreach and referrals, not content marketing.
The tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and PWA capabilities suggest a modern but lean development strategy. Cloudflare for security, Google Tag Manager for analytics, and Contentful for content management show they're investing in the right tools without over-engineering. The absence of fancy marketing automation tools reinforces the sales-led hypothesis.
- Revenue per employee: $127K (solid for field service SaaS)
- Traffic-to-revenue ratio: Extremely low (suggests high-ticket sales)
- Top keyword misalignment: 4,830 searches for TV characters vs 10 for 'fieldmotion'
- Trustpilot rating: 3.3/5 with only 3 reviews (minimal social proof)
The Unsexy Truth About B2B SaaS Success
Fieldmotion proves you don't need viral traffic or a massive marketing budget to build a $6.6M business—you just need to sell effectively to the right customers.
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Fieldmotion | Best Job Management Software for Field Workers
Fieldmotion provides cloud-based job management software for field workers. Allowing job scheduling and data capture, plus much more.
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Reviews (3)
Great software to use
Great software to use, and excellent support whenever its needed. Professional at every level and has made our day to day operations more efficient than we had hoped for. Happy to recommend this company.
I am end user of field motion
I am end user of field motion. I find the app awful to use. Unresponsive and unstable. Unreliable when receiving data. Just not working as I would expect it. Zero support given. Just blaming end user. Considering it effecting my income is a complete disgrace. Will have to change job due to there poor performance and terrible product. If you on market for software look elsewhere.
Quite a basic system and our business…
Quite a basic system and our business outgrew it. Unfortunately Fieldmotion were totally inflexible with the service agreement refusing to reduce number of users and sticking to the t&c’s rigidly. We would therefore not recommend it or return as a customer. I would recommend Tradify which is more user friendly, cheaper and has more features.
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About fieldmotion.com
Fieldmotion provides cloud-based job management software for field workers. Allowing job scheduling and data capture, plus much more.
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Technology Stack
fieldmotion.com uses 15 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Traffic & Audience
fieldmotion.com receives approximately 3.9K monthly visitors and ranks #4,904,555 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:30 on the site.
The majority of fieldmotion.com's traffic comes from undefined, .
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This page provides publicly available information about fieldmotion.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fieldmotion.com directly at https://fieldmotion.com.