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Fiinu: The AIM-Listed Fintech You Haven't Heard Of
A lean, London-based challenger betting on a niche in the credit market.
In a fintech landscape dominated by billion-dollar unicorns, Fiinu is playing a different game. Listed on the London Stock Exchange's AIM market, this 13-person team is quietly building a credit-focused fintech group without the typical Silicon Valley noise.
"They're not chasing scale; they're chasing efficiency. With just 13 employees generating $1.6M in revenue, Fiinu achieves $123k revenue per employee—a metric most fintechs would kill for."
The AIM Market Advantage
Fiinu's listing on the AIM market isn't just a vanity metric—it's a strategic move. The London Stock Exchange's Alternative Investment Market provides access to capital without the crushing scrutiny of the main board. For a fintech with $1.6M in revenue, this is the sweet spot: enough credibility to attract investors, enough flexibility to pivot. Their domain fiinu.com redirects to fiinuplc.com, signaling a corporate structure built for public markets from day one.
Credit as a Service
While competitors chase payments or neobanking, Fiinu's leadership team—led by founder CEO Marko Sjoblom—has carved a niche in credit and investigation. Head of Credit & Investigation Ragnar Eisler's presence suggests a focus on underwriting risk rather than just transaction volume. This isn't a consumer-facing neobank; it's a B2B or B2B2C play where the real value lies in credit decisioning and risk assessment.
The tech stack reveals their pragmatic approach: jQuery, Bootstrap, and WooCommerce aren't the flashiest choices, but they're battle-tested and cost-effective. The presence of Microsoft Ads suggests they're serious about lead generation, while GSAP and Tailwind CSS show attention to user experience. This isn't a team burning cash on cutting-edge frameworks—they're building with tools that work.
- Revenue per employee of $123k—exceptionally efficient for a fintech
- AIM listing provides capital access without IPO-level complexity
- Credit & investigation focus differentiates from payments saturation
- Lean tech stack prioritizes reliability over trendiness
- Dual-language contact emails (Polish biuro@) suggest European expansion
The Quiet Giant of Credit Fintech
Fiinu proves that in fintech, revenue per employee beats user count every time. They're not building a consumer empire—they're building a profitable, public credit engine.
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fiinu.com uses 19 technologies across their website including PHP, Squarespace, WordPress, cdnjs, unpkg, and more.
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fiinu.com receives approximately 964 monthly visitors. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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