fiit.tv
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Fiit.tv: The Fitness App Fighting for a Seat at the Table
A deep dive into the company trying to make exercise a habit for life.
Fiit.tv isn't trying to reinvent the wheel—they're trying to get you to stay on it. With a crowded market of fitness giants, this UK-based startup is carving out a niche by focusing on habit formation over fleeting trends. But with a Trustpilot rating of 2.6/5, the road to a 'habit for life' is proving bumpy.
"With 50% direct traffic, Fiit.tv has a loyal user base—but they're struggling to scale it."
The 'Undefined' Audience
Fiit's traffic data is a puzzle. Nearly 49% of visitors come from an 'undefined' country, suggesting either a data tracking issue or a truly global, fragmented audience. This lack of geographic clarity makes targeted expansion difficult. The brand searches (4,850/month) indicate core brand recognition, but the struggle to convert broader fitness queries into traffic is evident.
The Tech Stack Reality
Fiit runs on a standard but robust stack: Next.js for the web app, Cloudflare for security, and a heavy reliance on tracking pixels (Facebook, Twitter, Google). This suggests a focus on conversion optimization and retargeting. However, the lack of backlink data and relatively low organic search volume (only 34% of traffic) points to a heavy reliance on paid acquisition and direct brand loyalty rather than organic SEO growth.
The leadership team, led by Managing Director James Charalambous, is clearly focused on partnerships and product. With roles like 'Partnership Success Manager' and 'Senior Partner Success Manager' prominent, Fiit is likely pursuing B2B2C channels (corporate wellness, gyms) to supplement direct-to-consumer growth. This is a smart play in a saturated market where customer acquisition costs (CAC) are high.
- High Direct Traffic (50%): Indicates strong brand recall and repeat usage.
- Low Organic Visibility: Only 34% of traffic comes from search, a major vulnerability.
- Trustpilot Disparity: A 2.6/5 rating suggests product-market fit issues or high user churn.
- Niche Keyword Focus: Ranking for specific terms like 'fiit web app' shows product utility but limits mass appeal.
Habit or Hype?
Fiit has the retention metrics to survive, but needs to fix its reputation and SEO to thrive.
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5 keywordsHow is Fiit's SEO?
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https://images-bucket.prod.fiit-static.net/01ac17bd-7c53-4b9e-b337-fd281afd38e8.jpeg
Meta Tags
Home | ONE FIIT
Make exercise a habit for life
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Fiit
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Reviews (20)
I have been using fit for over 8 years…
I have been using fit for over 8 years - I think I must have been one of the “ originals “ I LOVE it. It gives you no excuses - you can exercise in your underwear if u like, and there is no travelling time! But - why the total freeze on new classes?? Please let us know - I think you owe your local customers some sort of explanation?
Highly recommended!
I’ve been a member for 4 years and use it every day. The trainers give clear instructions and are really motivating. No matter where you are, how much time you’ve got or how fit you are, there is something for everyone. The classes mainly range from 10-40 minutes and include mobility, stretching, yoga, pilates, spin, treadmill, body weight, kettlebell, dumbbell workouts and they even have postnatal workouts. They have beginner to advanced level and they add new classes every week. I’ve tried other apps in the past and this is by far the best!
Thanks for taking the time to share your positive experience!
I have been using Fiit now for a few…
I have been using Fiit now for a few years. On the whole it’s good. What I am disappointed with is that no new classes have been put on for weeks so I find myself doing the same old ones over again. Come on Fiit get some new good classes on.
No New Content
Sadly, I’ve noticed the same issues as other reviewers. No new workouts have been uploaded all summer. At first, I was told it was a technical problem, that new classes were still being released weekly but engineers were looking into reports. Later, the message changed to say that Fiit had decided to “pause” new releases for a while, with no clear timeframe. When I asked for more clarification and compensation, I received no reply at all. This is so disappointing as Fiit is my favourite platform with fun, challenging workouts and great instructors. Yes, there’s a decent library of older sessions, but the main reason I chose an annual membership was the promise of regular fresh content. The bigger issue here is the poor communication with subscribers, I think we deserve transparency about what’s really going on.
No new classes ??!
I've been a member of fiit for years now and have loved it. However I've been very disappointed lately to find that there have been no new classes for weeks and when I questioned this I got the following answer - "Unfortunately, we don’t have a specific timeframe for when the new releases will be back. After a thorough review, our team decided to pause them for a while. We do expect to renew them soon, but at the moment we don’t have an exact date." This is not what I signed up for. If I wanted this I could just get free repeated workouts on other networks! Put the new classes back on! I note from other reviews that I am not the only fiit member who is not happy with this.
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About fiit.tv
Make exercise a habit for life
Company Overview
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Technology Stack
fiit.tv uses 21 technologies across their website including HSTS, PHP, Prismic, and more.
Security
HSTS
Programming Languages
PHP
CMS
Prismic
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Awin, Snapchat Pixel, Twitter Pixel +3 more
Traffic & Audience
fiit.tv receives approximately 82.1K monthly visitors and ranks #457,253 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:18 on the site.
The majority of fiit.tv's traffic comes from undefined, undefined, .
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This page provides publicly available information about fiit.tv. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fiit.tv directly at https://fiit.tv.