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The Quiet Giant of Refugee Media
How FilmAid generates $36M annually while flying under the radar
In a digital world obsessed with viral content and subscriber counts, FilmAid operates in a completely different dimension—using film to deliver life-saving information to refugees. With $36.8M in revenue and a team of 114, this isn't a niche NGO; it's a media powerhouse hiding in plain sight.
"FilmAid proves that impact scales faster than vanity metrics when you solve real human problems."
The Paradox of Low Web Traffic
Here's the counterintuitive reality: FilmAid's website only receives 334 monthly visits, yet they generate $36.8M annually. This isn't a failure—it's a strategic masterstroke. Their work happens offline and in communities with limited internet access. The website serves as a digital business card, while their actual impact happens through film screenings in refugee camps, partnerships with UN agencies, and direct humanitarian aid distribution. The low traffic number isn't a bug; it's proof they're meeting people where they actually are.
The $322K Per Employee Efficiency
FilmAid's revenue per employee stands at approximately $322,807—remarkably high for a humanitarian organization. Compare this to typical NGOs that often struggle with 10:1 or even 20:1 overhead ratios. FilmAid's model leverages media's scalability: a single film production can inform thousands of refugees across multiple camps. Their tech stack—Tailwind CSS, Bootstrap, Cloudflare—suggests they invest in efficient digital infrastructure, not bloated systems. Every dollar spent on film production multiplies its impact across borders and languages.
The organization's keyword strategy reveals fascinating insights about their audience. Top search terms like 'Amanda Silver' (5,350 monthly volume) and 'Academy of Motion Picture Arts and Sciences' (2,890) suggest they're attracting industry professionals and film enthusiasts, not just aid workers. This dual appeal—humanitarian mission meets cinematic excellence—creates a unique funding pipeline from both traditional donors and entertainment industry partners.
- Operates in a $36M revenue bracket while maintaining NGO status—blending social impact with sustainable business
- Leverages film's universal language to bypass literacy barriers in refugee contexts
- Uses minimal digital footprint to maximize real-world impact—proof that not every org needs to go viral to scale
- Attracts top-tier talent from both humanitarian and film industries through its unique mission
The Silent Scaler
FilmAid proves that in humanitarian tech, the biggest impact often comes from the quietest operators. Their model challenges every assumption about how NGOs should grow, measure success, and leverage technology.
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FilmAid
FilmAid uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need around the globe.
FilmAid uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need around the globe.
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About filmaid.org
FilmAid uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need around the globe.
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filmaid.org uses 16 technologies across their website including Vimeo, Adobe Fonts, Google Fonts, HSTS, and more.
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Vimeo
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Adobe Fonts, Google Fonts
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HSTS
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Squarespace
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jsDelivr
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Cloudflare
Traffic & Audience
filmaid.org receives approximately 334 monthly visitors and ranks #11,281,340 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:29 on the site.
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