filzfelt.com
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The Quiet Giant of Wool Design
How FilzFelt dominates a niche with German precision and $3.9M in revenue
In an era of digital disruption, FilzFelt is a masterclass in analog dominance. They don't sell software; they sell acoustic control and architectural texture. And with just 28 employees, they are generating nearly $4M in annual revenue by mastering the physics of wool.
"47% of their traffic is direct. That isn't marketing; that's a dependency."
The B2B Moat
FilzFelt isn't chasing viral moments. Their traffic profile reveals a B2B powerhouse where architects and interior designers return repeatedly. A 47% direct traffic share indicates high brand recall and a sticky product ecosystem. When you specify felt for a corporate lobby, you don't Google 'felt'—you go to the source.
German Engineering, American Distribution
The brand is built on German-milled 100% wool, a specific quality benchmark that justifies premium pricing. They aren't competing on cost; they are competing on material integrity. The specific keyword volume—terms like 'felt panel manufacturer'—shows they are capturing high-intent, low-volume searches that convert.
The tech stack tells a story of a modern legacy business. They use Tailwind CSS and Bootstrap for frontend agility, but the backend is powered by PHP. Crucially, they integrate OneTrust for privacy compliance and Mouseflow for session recording. This is a company that respects the supply chain of data as much as the supply chain of wool.
- Niche Dominance: They own the 'German-milled wool' vertical completely.
- Low Volume, High Value: SEO targets specific industrial queries, not generic traffic.
- MillerKnoll Ecosystem: Their careers link points to MillerKnoll, signaling deep corporate integration.
- Lean Operations: ~$140k revenue per employee is efficient for a manufacturing-adjacent service.
The Unsexy SaaS of Interior Design
FilzFelt proves that in B2B, depth of expertise beats width of audience. They are the invisible infrastructure of modern acoustic design.
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Meta Tags
Home - FilzFelt
FilzFelt carries German-milled 100% Wool Design Felt and felt products including acoustic solutions, drapery, floor coverings, hanging panels, wall panels and custom services.
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About filzfelt.com
FilzFelt carries German-milled 100% Wool Design Felt and felt products including acoustic solutions, drapery, floor coverings, hanging panels, wall panels and custom services.
Company Overview
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Technology Stack
filzfelt.com uses 11 technologies across their website including Sentry, PHP, Cloudflare, and more.
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Email Marketing
Mailchimp
Analytics & Marketing
Mouseflow, Google Analytics
Traffic & Audience
filzfelt.com receives approximately 13.3K monthly visitors and ranks #1,650,527 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:06 on the site.
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