In an era of aggressive D2C scaling and venture capital blitz, Gracie operates as a fascinating anomaly: a century-old luxury brand that treats the internet like a curated showroom rather than a funnel. With just 53 employees and $7.4M in revenue, they aren't chasing scale—they're preserving legacy.

"They don't need to shout. Their product, a hand-painted wallpaper, does the talking—and the selling."

The tech stack tells a story of modernization without disruption. They leverage Next.js and Netlify for performance, ensuring that high-res images of hand-painted wallpapers load seamlessly. However, the reliance on AccessiBe suggests a compliance-first approach rather than a native accessibility build—a pragmatic choice for a legacy brand entering the digital age.

• The 'Alexa Hampton' collaboration signals strategic partnerships with design royalty, not just influencers.
• Traffic geography is heavily skewed (85.5% undefined/US), suggesting a domestic stronghold with minimal international leakage.
• The revenue-to-employee ratio ($140k/employee) indicates high-value, low-volume sales typical of artisan manufacturing.