In a world of generalist MSPs, Finchloom makes a radical bet: they are 100% Microsoft. No AWS, no Google Cloud, no multi-cloud hedging. They are betting their entire $2.6M business on the Microsoft ecosystem, specifically targeting the AI-driven transformation of the modern workplace.

"They aren't just selling Microsoft licenses; they're selling the readiness and deployment of Microsoft's most hyped product: Copilot."

The traffic data reveals a company in its early growth stages, with a global rank of #7.8M and modest monthly visits. However, the composition of that traffic is telling. With 22% direct traffic and 19% organic search, Finchloom is building brand recognition and capturing intent-driven leads rather than relying solely on paid acquisition. Their tech stack—featuring Google Analytics, Tag Manager, and TikTok Pixel—indicates a data-driven, multi-channel approach to capturing leads across platforms where IT decision-makers increasingly consume content.

• Hyper-specialization in Microsoft 365 Copilot deployment
• Niche keyword targeting (Cloud PC, Defender P2, Azure IAM)
• Lean operational model ($100k revenue per employee)
• Active social presence across TikTok, LinkedIn, and YouTube