finematter.com
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The Curated Jeweller's Marketplace
How Finematter is redefining luxury e-commerce with 12 employees and $1M in revenue
In a world of mass-produced jewelry, Finematter has quietly built a $1M revenue business by connecting discerning buyers with the world's finest independent jewelers. They're not selling jewelry—they're curating an entire industry.
"With just 12 employees generating $1M in revenue, Finematter achieves $83K in revenue per employee—comparable to established luxury retailers, but with the agility of a startup."
The Curated Marketplace Model
Finematter operates as a pure marketplace, not a retailer. They don't hold inventory, don't manufacture, and don't compete with their partners. This asset-light model allows them to scale without the capital intensity of traditional luxury retail. Their 12-person team focuses entirely on curation, customer experience, and platform technology—leveraging the craftsmanship of established designers while avoiding the operational complexity of traditional jewelry retail.
Traffic & SEO Strategy
With 30K monthly visits, Finematter's traffic is remarkably efficient. 36% comes from organic search, 42% direct—indicating strong brand recall and SEO moats. Their top keyword 'gold vermeil' (14K monthly volume) reveals a strategic focus on education-driven content. They're not just capturing transactional searches; they're building authority around jewelry materials and techniques. This positions them as a knowledge hub, not just a marketplace.
The platform's tech stack reveals deliberate choices: Swiper for mobile-first browsing, Tailwind CSS for rapid iteration, and PWA capabilities for app-like experiences. They're not over-engineering—they're optimizing for conversion. The presence of Google Analytics and Tag Manager suggests sophisticated tracking, while their social presence on TikTok and Instagram shows they understand where jewelry discovery happens.
- Asset-light marketplace model: No inventory, no manufacturing, pure curation
- High-touch customer experience: Head of CX role indicates premium service focus
- Education-first SEO: Targeting informational queries around materials and techniques
- Mobile-optimized: PWA and modern JS frameworks prioritize mobile conversion
- Trust signals: 440 Trustpilot reviews at 4.1/5 builds credibility in luxury segment
The Luxury Playbook for the Modern Era
Finematter proves that in luxury e-commerce, curation beats capital. They're not trying to be the next Tiffany's—they're building the platform that makes independent jewelers the next Tiffany's.
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Fine Jewellery | Finematter
The leading online platform for jewellery, Finematter offers beautiful pieces from the world’s finest jewellers. Explore our unique offering of rings, engagement rings, necklaces, bracelets, earrings and iconic vintage pieces. Free delivery, free returns, no customs charges and one year warranty.
Fine Jewellery
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Reviews (20)
Amazing service!
Amazing service, fast shipping and great communication
Excellent purchase throughout.
Excellent purchase throughout.
Item arrived swiftly
Item arrived swiftly, secure and well-packaged
As it happened before
As it happened before, I ordered this time a Finematter necklace and it turns out to be one of my favourite jewellery. I highly recommend! Great quality and customer service if needed!
I feel I got a good price for my pieces…
I feel I got a good price for my pieces and received my new ones pretty quick! Overall really happy with my experience.
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About finematter.com
The leading online platform for jewellery, Finematter offers beautiful pieces from the world’s finest jewellers. Explore our unique offering of rings, engagement rings, necklaces, bracelets, earrings and iconic vintage pieces. Free delivery, free returns, no customs charges and one year warranty.
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Technology Stack
finematter.com uses 22 technologies across their website including imgix, Google Fonts, Sentry, and more.
Media
imgix
Fonts
Google Fonts
Error Tracking
Sentry
CMS
Prismic, Ghost
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
CookieYes
Traffic & Audience
finematter.com receives approximately 30.2K monthly visitors and ranks #1,002,452 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
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