Finetwork isn't just another Spanish telecom—it's a revenue-generating machine with a critical flaw. With 245K monthly visits and $153M in revenue, they've cracked the code on customer acquisition, but their 1.4/5 Trustpilot rating reveals a retention crisis that threatens the entire model.

"Finetwork has built a marketing engine that converts—now they need to build a service that retains."

The tech stack reveals a modern, lightweight approach: Tailwind CSS, PWA, and lazy loading suggest a focus on speed and mobile performance. But technology can't fix what's fundamentally a people problem. With only 377 employees serving what must be tens of thousands of customers (given the revenue), they're likely running lean on support—a common telco sin that always ends in Trustpilot tears.

• Revenue-per-employee: ~$406K (exceptionally high, suggesting automation or high pricing)
• 50% direct traffic indicates strong brand recall but also potential churn cycle (customers returning to cancel/renew)
• Top keywords focus on 'no lock-in'—they're attracting price-sensitive switchers, not loyalists