firstpersonadvisors.com
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The Invisible Insurance Broker
A $44M revenue machine with zero web traffic - a masterclass in B2B distribution
FirstPerson Advisors generates $44M annually with essentially zero organic web traffic. This isn't a failure—it's a deliberate, high-trust B2B strategy that bypasses the digital noise entirely.
"In a world obsessed with digital scale, FirstPerson proves that deep relationships still beat broad reach."
The Relationship Moat
With 182 employees generating $44M, that's $241K per employee—exceptional for insurance advisory. This isn't a tech company scaling with code; it's a professional services firm scaling with trust. Every client touchpoint is human-driven, making their distribution model nearly impossible to replicate with software alone.
The Zero-Click Strategy
While competitors chase SEO keywords, FirstPerson operates in the blind spot of digital analytics. Zero monthly visits means zero dependency on Google algorithms. Their growth engine runs on referrals, existing relationships, and offline networks—the original social graph. For founders building in regulated industries, this is a blueprint for defensible growth.
The tech stack reveals a hybrid approach: modern tools like Tailwind CSS and Vite for a professional web presence, but the site functions as a digital business card, not a lead funnel. The real action happens offline, where Bryan Brenner and team navigate Indianapolis' business ecosystem.
- Revenue per employee: $241K (elite tier for advisory)
- Zero digital dependency = maximum pricing power
- Local dominance: Indianapolis HQ with national reach
- Multi-line expertise: P&C, benefits, wealth, retirement
The Anti-Playbook
For product leaders: Sometimes the best go-to-market strategy is to ignore the internet entirely and own the room instead.
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Open Graph Image
https://www.nfp.com/media/ry1pszv4/nfp-aon.svg
Meta Tags
NFP Office: Indianapolis, Indiana | NFP
The NFP office located in Indianapolis is a leading property and casualty broker, benefits consultant, wealth manager, and retirement plan advisor.
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About firstpersonadvisors.com
The NFP office located in Indianapolis is a leading property and casualty broker, benefits consultant, wealth manager, and retirement plan advisor.
Company Overview
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Technology Stack
firstpersonadvisors.com uses 28 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
firstpersonadvisors.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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