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FitGrid: The Secret Weapon for Fitness Business Intelligence
How this 25-person team is using AI to decode the fitness industry's hidden revenue streams
While fitness studios obsess over member retention and class schedules, the real goldmine lies in industry-wide data intelligence. FitGrid is quietly building the infrastructure that turns fragmented studio data into actionable, benchmarked insights that directly impact the bottom line.
""FitGrid delivers real bottom-line results" - and they're not just saying that. Their entire business model is built on proving it."
The Data Problem They Solve
The fitness industry is notoriously fragmented. Studios run on different software, track different metrics, and operate in silos. FitGrid's AI intelligence infrastructure aggregates this chaos into a unified benchmarking system. With 64,594 monthly visits and 75% direct traffic, it's clear their existing customers return religiously for insights they can't get elsewhere.
The Growth Narrative
What's fascinating is their traffic composition. While most B2B SaaS companies fight for organic search dominance, FitGrid commands an impressive 75% direct traffic. This suggests their value proposition is sticky enough that customers bookmark and return without needing Google. Their top keywords reveal a strategic partnership play - 'Mariana Tek' generates 2,040 monthly searches, indicating they're deeply integrated with major studio management platforms.
The company's leadership team combines technical depth with sales acumen. Founder & CEO Ntiedo Etuk leads a crew that includes a dedicated VP of Engineering (Oleg Blyednov) and CTO (Andrii Zavadetskyi), signaling serious technical investment. Their Head of Sales Operations and Revenue Operations are separate roles - a structure that typically emerges when a company has figured out its GTM motion and is optimizing for scale.
- AI-driven benchmarking that goes beyond basic reporting
- True market intelligence that reveals hidden revenue opportunities
- Deep integration ecosystem (evidenced by Mariana Tek keyword dominance)
- Infrastructure-first approach rather than just another dashboard
The Fitness Industry's Intelligence Layer
At $4.7M revenue with just 25 employees, FitGrid has found the sweet spot between vertical depth and scalable infrastructure. For founders and investors, this is a blueprint for building B2B SaaS that becomes indispensable by making the entire market smarter, not just individual businesses.
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FitGrid | AI Intelligence Infrastructure for Fitness Businesses
FitGrid delivers AI-Driven True Market Intelligence to fitness and wellness businesses helping them to benchmark their business across the industry and understand hidden revenue opportunities
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About fitgrid.com
FitGrid delivers AI-Driven True Market Intelligence to fitness and wellness businesses helping them to benchmark their business across the industry and understand hidden revenue opportunities
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fitgrid.com uses 13 technologies across their website including HSTS, Webflow, AWS CloudFront, Cloudflare, and more.
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fitgrid.com receives approximately 64.6K monthly visitors and ranks #514,379 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:53 on the site.
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