fitnessguru.com
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Fitnessguru: The 7-Person Powerhouse
A lean, high-volume supplement business thriving on SEO and trust
In a crowded market dominated by mega-brands, a 7-person team in Sweden is quietly generating nearly $1M in revenue by mastering the art of niche SEO and customer trust. This is the story of Fitnessguru.com, a lesson in lean, focused execution.
"They don't compete on brand awareness; they compete on search intent. Every click is a buyer with a specific question."
The SEO-First Playbook
Fitnessguru's traffic profile is a masterclass in organic dominance. With 31% of traffic coming from organic search and keywords like 'billigt proteini som inte är oullver' (cheap protein that isn't wool) ranking high, they capture highly specific, high-intent European audiences. They aren't chasing broad terms; they're owning long-tail, transactional queries.
Trust as a Product
With 6,208 Trustpilot reviews and a 2.5/5 rating, the volume is impressive, but the score tells a story of friction. In the supplement industry, this volume of feedback—good or bad—is a double-edged sword. It signals massive transaction volume (1M+ orders since 2010) but also highlights the operational pressure of maintaining quality at scale.
Their tech stack reveals a pragmatic, modern approach. Built on Shopify for commerce, backed by Cloudflare for performance, and integrated with Klaviyo for retention, they leverage best-in-class tools without over-engineering. The use of Tailwind CSS and Bootstrap suggests a focus on rapid, responsive UI development—essential for converting mobile traffic.
- Niche Keyword Mastery: Dominating specific, non-English search terms.
- Lean Operations: $130k+ revenue per employee indicates extreme efficiency.
- High-Volume Validation: 1M+ orders proves product-market fit in the Nordics.
- Tech Pragmatism: A stack focused on conversion and speed, not novelty.
The Anti-Unicorn Blueprint
Fitnessguru proves you don't need VC funding or a massive team to build a million-dollar business—you just need to own your niche.
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5 keywordsHow is Fitnessguru's SEO?
Meta Tags
Health and fitness supplements | Premium quality by Fitnessguru®
Browse a wide range of top quality supplements. Enhance your healthy lifestyle with our supplements. +1 million orders since 2010.
Schema Types
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Reviews (20)
The best sport nutritions i have ever…
The best sport nutritions i have ever tried❤️
Is this a scam or do the company exist?
Been waiting for an order for 2 weeks and no response to email or social media contact. 2 stars is for the web actually looking legit Henrik * Update 21aug 2023 - Still no package nor response
I just realized they have been charging…
I just realized they have been charging $19.99 on my credit card since March of this year. I never authorized that.
SCAM - FRAUD - BEWARE
I NEVER ORDERED ANYTHING AND AT 80 YEARS OLD -HOUSEBOUND I WOULD NEVER USE A MY FITNESS''' PAL/ GURU WHATEVER YET I WAS CHARGED $19.99 a month from Jan thru August or $160.00 totql while in the hospital
Sad customer 😢
My account was charged for nothing, all I did was order one thing and now I'm getting charged every month. I don't even know how to get in touch with someone to fine out why
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About fitnessguru.com
Browse a wide range of top quality supplements. Enhance your healthy lifestyle with our supplements. +1 million orders since 2010.
Company Overview
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Technology Stack
fitnessguru.com uses 16 technologies across their website including Adobe Fonts, Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Customer Support
Zendesk
E-commerce & Payments
Shopify
Traffic & Audience
fitnessguru.com receives approximately 4.0K monthly visitors and ranks #3,492,327 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 0:19 on the site.
The majority of fitnessguru.com's traffic comes from .
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This page provides publicly available information about fitnessguru.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitnessguru.com directly at https://fitnessguru.com.