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Tilly: The Mental Health App for Infertility
A $1.1M revenue startup tackling the silent crisis of conception struggles
While fertility tech is dominated by IVF tracking and ovulation calendars, Tilly is betting that the most critical gap isn't biological data—it's psychological support. This isn't just another health app; it's a mental health lifeline for the 1 in 6 people globally facing infertility.
"Tilly isn't tracking ovulation cycles—it's mapping the emotional minefield of infertility with clinical precision."
The Silent Struggle
The raw data reveals a profound truth: 42% of Tilly's traffic is direct, not organic. This isn't accidental discovery—this is word-of-mouth desperation. People aren't searching for 'fertility apps'; they're searching for 'why does my embryo reach the euploid stage' (300 monthly searches) and 'disenfranchised grief in diverse cultural marriages' (260 monthly searches). Tilly has cornered a market that doesn't even know how to articulate its own pain.
The Business of Compassion
With just 8 employees and $1.1M in revenue, Tilly is achieving $137,500 in revenue per employee—remarkable efficiency for a mental health app. Their 32% organic traffic suggests they're solving a problem so acute that users actively seek them out, but the real moat is the 42% direct traffic. That's brand loyalty in a space where trust is everything. This isn't a growth hack; it's a community built on shared trauma.
What makes Tilly dangerous is its surgical focus. While competitors try to be everything—fertility tracker, nutrition guide, community forum—Tilly strips away the noise. The headline 'The first app offering evidence-based tools to cope with infertility' isn't marketing fluff; it's a clinical claim. They're not competing with Clue or Flo; they're building a new category where mental health meets reproductive medicine.
- Evidence-based tools created by psychologists (not just 'wellness' content)
- Treatment tracking integrated with emotional support (not just data logging)
- Community features designed for stigma-free sharing (unlike clinical forums)
- Niche keywords that convert: 'pgt embryo grading' and 'euploid stage' searches
Tilly is building the emotional infrastructure for modern fertility
While others count days, they're counting the cost of hope. At $1.1M revenue with 8 people, they've proven that in healthcare, sometimes the most valuable data isn't biological—it's psychological.
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Tilly - A mental health app for when you’re struggling to conceive
Evidence-based self-care tools created by psychologists │ Supportive community │ Treatment tracking
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Evidence-based self-care tools created by psychologists │ Supportive community │ Treatment tracking
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mytilly.co uses 14 technologies across their website including Google Fonts, HSTS, Vercel, and more.
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mytilly.co receives approximately 3.6K monthly visitors and ranks #5,053,755 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:12 on the site.
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