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fitterfly.com
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fitterfly.com

17 technologies
VerifiedGrowingVisit86.5K/mo$148M43717 Tech22 Leads
Deep Dive

Fitterfly: The $147M Digital Therapeutic for Diabetes

How a 437-person team is scaling doctor-prescribed digital therapeutics for metabolic health

Fitterfly isn't another wellness app—it's a doctor-prescribed digital therapeutic platform where 15,000+ people have achieved diabetes remission. With $147.5M in revenue and 437 employees, they're building the infrastructure for metabolic health at scale.

$147.5M
annual revenue
437
employees
86.5K
monthly website visits
61%
organic traffic

"They're not just tracking blood sugar—they're building a clinical infrastructure where doctors prescribe digital interventions like medications."

The Patient-First Model

Fitterfly's 15,000+ users aren't passive app downloaders—they're doctor-referred patients. The platform combines expert guidance, personalized nutrition plans, and continuous monitoring to prevent, manage, and reverse diabetes. Unlike consumer apps, their model is embedded in the clinical workflow.

Traffic & Growth Strategy

With 61% organic traffic and 28% direct traffic, Fitterfly has built a strong brand moat. Their keyword strategy reveals a hybrid approach: brand defense ('fitterfly pdf brochure'), symptom-driven queries ('is yam good for diabetes'), and broad wellness searches ('persimmon fruit' with 18K monthly volume). This isn't accidental SEO—it's a deliberate content engine targeting the patient journey.

The tech stack reveals a pragmatic, performance-focused approach. jQuery and Bootstrap suggest a mature codebase optimized for broad device compatibility, while Tailwind CSS and Lazy Loading indicate modern performance priorities. Google Analytics, Tag Manager, and Clarity provide the data backbone for a data-driven clinical platform.

  • Doctor-prescribed digital therapeutics (not just consumer wellness)
  • 15,000+ users with documented diabetes remission outcomes
  • Hybrid traffic strategy: 61% organic, 28% direct (strong brand)
  • Revenue scale: $147.5M from 437 employees ($337K/employee)
They DON'T compete on generic fitness tracking
They DO embed in clinical workflows
They DON'T rely on paid ads for acquisition
They DO build brand through outcomes
They DON'T offer one-size-fits-all solutions
They DO personalize at scale with expert guidance

The Bottom Line

Fitterfly is building the clinical infrastructure for metabolic health at scale—proving that doctor-prescribed digital therapeutics can achieve massive revenue with strong organic growth. The playbook: embed in healthcare systems, deliver measurable outcomes, and let results drive brand.

What tech stack does Fitterfly use?

28 detected
Backend Frameworks1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics11
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
G
Google Analytics
F
Facebook Pixel
M
Microsoft Clarity
G
Google DoubleClick
B
Bing
F
Facebook

How much traffic does Fitterfly get?

Traffic & Engagement

86.5K
Monthly Visits
3.0
Pages/Visit
1:56
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-6%
92.4K
Oct 2025
Oct
81.9K
Nov 2025
Nov
86.5K
Dec 2025
Dec

Traffic Sources

Search
61%
Direct
28%
Social
3%
Referrals
6%
Email
0%
Paid
1%

Where is Fitterfly's audience located?

🌍36.3%
🌍16.5%
🌍9.5%
🌍6.9%
🌍3.5%

What keywords does Fitterfly rank for?

5 keywords
1fitterfly860 vol$0.70
2fitterfly pdf brochure220 vol
3is yam good for diabetes380 vol
4persimmon fruit18.8K vol$0.29
5what to drink to lose belly fat in 1 week1.8K vol$0.46

How is Fitterfly's SEO?

Open Graph Image

OG Image preview
og:image

https://site-assets.fitterfly.com/site-assets/images/site-1/OG_Fitterfly_Healthtech_Pvt_Ltd.png

Meta Tags

title79 chars

Diabetes Care and Weight Loss programs | Digital Therapeutics India - Fitterfly

description226 chars

Award-winning digital therapeutic programs for diabetes care and weight loss trusted by doctors. 15K+ people have prevented, managed and achieved diabetes remission, controlled blood sugar and lost weight with expert guidance.

languageEN-IN

Schema Types

OrganizationVideoObjectVideoObjectVideoObject

Who works at Fitterfly?

Loading leads...

What do customers think of Fitterfly?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Fitterfly

What is Fitterfly's Revenue?
Fitterfly generates approximately $148M in annual revenue. With 437 employees, that's $337,500 per employee.
What does Fitterfly do?
Award-winning digital therapeutic programs for diabetes care and weight loss trusted by doctors. 15K+ people have prevented, managed and achieved diabetes remission, controlled blood sugar and lost weight with expert guidance.
How fast is Fitterfly growing?
Fitterfly employee count has changed by 25% year over year.
What technologies does Fitterfly use?
Fitterfly uses 17 technologies across their website including Video, Backend Frameworks, CMS. Key technologies include YouTube Embed, Ruby on Rails, WordPress.
Who are Fitterfly's competitors?
Fitterfly's main competitors include RxBenefits, Healthy Lifestyle Brands, Buti Yoga, Elepreneurs, Vitanya Wellness Centers. These companies operate in similar markets and compete for the same customer base.

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How to contact Fitterfly?

What are Fitterfly's key pages?

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About fitterfly.com

Award-winning digital therapeutic programs for diabetes care and weight loss trusted by doctors. 15K+ people have prevented, managed and achieved diabetes remission, controlled blood sugar and lost weight with expert guidance.

Company Overview

fitterfly.com
Website
health
Industry
#380,500
Global Rank
86.5K
Monthly Visitors
17
Technologies
22+
Employees

Contact fitterfly.com

Technology Stack

fitterfly.com uses 17 technologies across their website including YouTube Embed, Ruby on Rails, WordPress, and more.

Video

YouTube Embed

Backend Frameworks

Ruby on Rails

CMS

WordPress

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

86.5K
Monthly Visits
47%
Bounce Rate
3.0
Pages/Visit
1:56
Avg. Duration

fitterfly.com receives approximately 86.5K monthly visitors and ranks #380,500 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:56 on the site.

The majority of fitterfly.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fitterfly.com?
Award-winning digital therapeutic programs for diabetes care and weight loss trusted by doctors. 15K+ people have prevented, managed and achieved diabetes remission, controlled blood sugar and lost weight with expert guidance.
What technologies does fitterfly.com use?
fitterfly.com uses 17 technologies including YouTube Embed, Ruby on Rails, and 11 more. View the full tech stack analysis above.
How do I contact fitterfly.com?
You can contact fitterfly.com through their contact page.
What are fitterfly.com's social media accounts?
fitterfly.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is fitterfly.com hiring?
Check fitterfly.com's careers page for current job openings and opportunities. The company has 22+ known employees.
How popular is fitterfly.com?
fitterfly.com receives approximately 86.5K monthly visitors and ranks #380,500 globally. Traffic is growing by 5.7% month-over-month.

Related Searches

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This page provides publicly available information about fitterfly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitterfly.com directly at https://fitterfly.com.