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Fitterfly: The $147M Digital Therapeutic for Diabetes
How a 437-person team is scaling doctor-prescribed digital therapeutics for metabolic health
Fitterfly isn't another wellness app—it's a doctor-prescribed digital therapeutic platform where 15,000+ people have achieved diabetes remission. With $147.5M in revenue and 437 employees, they're building the infrastructure for metabolic health at scale.
"They're not just tracking blood sugar—they're building a clinical infrastructure where doctors prescribe digital interventions like medications."
The Patient-First Model
Fitterfly's 15,000+ users aren't passive app downloaders—they're doctor-referred patients. The platform combines expert guidance, personalized nutrition plans, and continuous monitoring to prevent, manage, and reverse diabetes. Unlike consumer apps, their model is embedded in the clinical workflow.
Traffic & Growth Strategy
With 61% organic traffic and 28% direct traffic, Fitterfly has built a strong brand moat. Their keyword strategy reveals a hybrid approach: brand defense ('fitterfly pdf brochure'), symptom-driven queries ('is yam good for diabetes'), and broad wellness searches ('persimmon fruit' with 18K monthly volume). This isn't accidental SEO—it's a deliberate content engine targeting the patient journey.
The tech stack reveals a pragmatic, performance-focused approach. jQuery and Bootstrap suggest a mature codebase optimized for broad device compatibility, while Tailwind CSS and Lazy Loading indicate modern performance priorities. Google Analytics, Tag Manager, and Clarity provide the data backbone for a data-driven clinical platform.
- Doctor-prescribed digital therapeutics (not just consumer wellness)
- 15,000+ users with documented diabetes remission outcomes
- Hybrid traffic strategy: 61% organic, 28% direct (strong brand)
- Revenue scale: $147.5M from 437 employees ($337K/employee)
The Bottom Line
Fitterfly is building the clinical infrastructure for metabolic health at scale—proving that doctor-prescribed digital therapeutics can achieve massive revenue with strong organic growth. The playbook: embed in healthcare systems, deliver measurable outcomes, and let results drive brand.
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Meta Tags
Diabetes Care and Weight Loss programs | Digital Therapeutics India - Fitterfly
Award-winning digital therapeutic programs for diabetes care and weight loss trusted by doctors. 15K+ people have prevented, managed and achieved diabetes remission, controlled blood sugar and lost weight with expert guidance.
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About fitterfly.com
Award-winning digital therapeutic programs for diabetes care and weight loss trusted by doctors. 15K+ people have prevented, managed and achieved diabetes remission, controlled blood sugar and lost weight with expert guidance.
Company Overview
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Technology Stack
fitterfly.com uses 17 technologies across their website including YouTube Embed, Ruby on Rails, WordPress, and more.
Video
YouTube Embed
Backend Frameworks
Ruby on Rails
CMS
WordPress
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
fitterfly.com receives approximately 86.5K monthly visitors and ranks #380,500 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:56 on the site.
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This page provides publicly available information about fitterfly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fitterfly.com directly at https://fitterfly.com.