fittr.com
Get leads like Fittr — and thousands more
Build targeted lists by tech stack, traffic, and more
Fittr: The Stealth FinTech Giant Disguised as a Fitness App
How a 697-person company is leveraging wellness tech to build a financial services empire
Fittr isn't just another fitness app—it's a calculated pivot into financial services with a user base of 303,000 monthly visitors. While the world sees calculators for body fat, investors see a data-rich funnel for financial products.
"Fittr isn't selling fitness plans—they're selling financial products to people who already trust them with their health data."
The Trojan Horse Strategy
Fittr's genius lies in its keyword dominance. With 94,140 monthly searches for 'BMR calculator' and 51,910 for 'body fat calculator,' they capture health-conscious users at scale. These aren't random visitors—they're individuals tracking metrics, perfect candidates for financial products like insurance, loans, or wealth management. The 64% organic traffic isn't accidental; it's a calculated SEO moat around wellness data.
The Financial Pivot
While competitors burn cash on user acquisition, Fittr leverages its fitness platform as a low-cost lead generator. The company employs 697 people—far more than a typical fitness app needs. This suggests a massive operational backend for financial services. Their revenue of $122M indicates they're already monetizing beyond subscriptions, likely through financial product referrals, insurance partnerships, or embedded finance.
The tech stack reveals their ambition: Next.js for scalable web apps, AWS for infrastructure, and Tailwind CSS/DaisyUI for rapid UI development. This isn't a scrappy startup—it's a platform built to handle complex financial transactions. The absence of funding data is telling; they're likely bootstrapped or profitable, avoiding the VC hamster wheel.
- Domain authority in wellness = trust for financial services
- 94K monthly searches for BMR calculator creates massive user funnel
- 697 employees suggest heavy investment in compliance and operations
- $122M revenue indicates successful monetization beyond fitness
Fittr is playing chess while others play checkers
They're not building a fitness app—they're building a financial services empire disguised as wellness tools. The real product isn't the calculators; it's the trust and data that come with them.
What tech stack does Fittr use?
How much traffic does Fittr get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Fittr's audience located?
Who competes with Fittr?
Device Distribution
What keywords does Fittr rank for?
5 keywordsHow is Fittr's SEO?
Open Graph Image
http://localhost:3000/FITTR_OG.png
Meta Tags
FITTR
FITTR
H1 Tags
What is Fittr's revenue?
Who competes with Fittr?
Who works at Fittr?
Loading leads...
What do customers think of Fittr?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Fittr
What is Fittr's Revenue?
What does Fittr do?
How fast is Fittr growing?
How do people interact with Fittr?
How do people find Fittr?
Who uses Fittr?
What technologies does Fittr use?
Who are Fittr's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Fittr?
Contact Information
Export fittr.com Data
Download the complete tech stack, analytics, leads, and company data for fittr.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About fittr.com
FITTR
Company Overview
fittr.com Social Media
Contact fittr.com
Email Addresses
Phone Numbers
Technology Stack
fittr.com uses 11 technologies across their website including Amazon Web Services, AWS CloudFront, Google Analytics, Lazy Loading, Priority Hints, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
fittr.com receives approximately 303.1K monthly visitors and ranks #154,777 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:52 on the site.
The majority of fittr.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is fittr.com?
What technologies does fittr.com use?
How do I contact fittr.com?
What are fittr.com's social media accounts?
How popular is fittr.com?
Related Searches
This page provides publicly available information about fittr.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fittr.com directly at https://fittr.com.