fizz.ca
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Fizz: The 19M Visit Telecom Disruptor
How a lean 66-person team built a direct traffic empire in Canada's telecom market
In a market dominated by Bell, Rogers, and Telus, a 66-person team is quietly pulling off one of Canada's most impressive digital plays. With 3.78M monthly visits and 56% direct traffic, Fizz isn't just competing—it's rewriting the rules of telecom customer acquisition.
"Fizz proves that in telecom, brand loyalty isn't built on network towers—it's built on customer control."
The 66-Person Powerhouse
With just 66 employees and $19.3M in revenue, Fizz achieves a remarkable $292K revenue per employee—unheard of in telecom. This lean operation focuses on digital-first experiences, letting customers customize plans through a streamlined interface that legacy carriers still struggle to replicate. The team structure reveals a product-led growth mentality: minimal overhead, maximum digital leverage.
The Direct Traffic Moat
Here's what makes Fizz's 56% direct traffic staggering: in an industry where customers typically search 'cheapest mobile plan Canada,' Fizz has built such strong brand recall that over half their traffic types 'fizz.ca' directly. This isn't accidental—it's the result of a 'benefizz' loyalty model where customers earn points for data rollover and referrals, creating a sticky ecosystem that competitors can't easily replicate.
The SEO strategy is equally surgical. While they rank #1 for 'fizz' (164K monthly searches) and 'fizz mobile' (17K searches), they're also capturing misspellings like 'fizs' (13K searches)—a testament to brand penetration. Their 53,556 backlinks and presence on TikTok, Instagram, and YouTube show a multi-channel approach that treats Gen Z as the primary audience, not an afterthought.
- Customizable mobile plans with data rollover (the 'benefizz' program)
- Truly all-inclusive home internet—no hidden fees, no contract traps
- Digital-first onboarding that legacy carriers can't match
- Social media presence on TikTok with 100K+ followers
The Telecom Disruptor Playbook
Fizz is proving that in a legacy industry, the winner isn't the one with the most towers—it's the one with the most customer trust and digital fluency. For founders and investors, this is a masterclass in building a defensible moat through experience, not infrastructure.
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5 keywordsHow is Fizz's SEO?
Open Graph Image
https://fizz.ca/sites/default/files/2025-07/1200x630.png
Meta Tags
Mobile and Internet plans | Fizz
Expect a fresh take on mobile services with customizable cell phone plans and discover truly all-inclusive Home Internet plans. Add game-changing benefizz and boom, you know you’re in the right place.
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Reviews (20)
Fizz is great
Fizz is great. In Ontario, have been with fizz for over 2 years. The best thing about fizz is best experience while roaming in US. No dead zones in US.
Worth the headache
I just moved over to Fizz about 4 months ago and I have to say, the reception is great. I was with TELUS/Koodo before Fizz and the reception was terrible. Now with Fizz, I get reception everywhere! Yeah, customer service is the worst and their website never works. It’s actually infuriating but once I got everything set up, I have no reasons to contact them or go to my account…it’s been great. I’d say the cheap plans and wider range of service areas, are worth the headache.
Old outdated modem/router provided for 30mbps
Ok their mobile is good...great rates and works well...the problem is with the internet if youre interested in them for isp..and the old modem/router they provide for slower speed like 30mbps.The modem router provided is wifi 5. Wi-Fi 6 is generally more secure than older Wi-Fi standards because it includes support for WPA3, the latest and strongest security protocol. While older networks often rely on WPA2, which has some known vulnerabilities, WPA3 offers improved protection against attacks and better encryption..so basically they provide a piece of equiptment which is more then 5 years old and is less secure...so I would do a hard pass on fizz internet,,,they dont seem to care about security and providing you with old outdated less secure equipt ment is the norm
You get what you pay for
Can’t log into my account from my phone (iPhone 15). Voicemails not coming through… No support.
Not happy with my switch to Fizz at…
Not happy with my switch to Fizz at all. Customer service is all AI chat bots. If you request a human rep, they seen to go out of their way to be as unhelpful as possible. There's no customer service phone number, you have to use the chat bot. I signed up on the 1st of the month, as I get paid monthly and I often don't have the funds until the 1st. However they set my billing date a week sooner, stealing a week's worth of service from me right off the bat and making my reason for switching in the first place pointless. I'll be switching providers again soon.
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About fizz.ca
Expect a fresh take on mobile services with customizable cell phone plans and discover truly all-inclusive Home Internet plans. Add game-changing benefizz and boom, you know you’re in the right place.
Company Overview
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Technology Stack
fizz.ca uses 19 technologies across their website including HSTS, unpkg, Cloudflare, and more.
Security
HSTS
CDN
unpkg
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Kissmetrics, Matomo, Hotjar, Google Tag Manager +1 more
Performance
Lazy Loading
Traffic & Audience
fizz.ca receives approximately 3.8M monthly visitors and ranks #11,034 globally. The website has a bounce rate of 30% with visitors viewing an average of 7.3 pages per visit. Users spend an average of 3:49 on the site.
The majority of fizz.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about fizz.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fizz.ca directly at https://fizz.ca.